Archive for socialmediafail SmartBlogs

By now, you’ve most likely read about the failed social media campaign launched by the New York Police Department. From a public relations standpoint, it was a disaster. Media outlets from around the nation featured any number of social media experts riffing on variations of “fire the person responsible for the campaign.”

One social media strategist had a slightly different take, though.[…] Continue Reading »

Experiencing a social media crisis is a brand’s worst nightmare, and yet every social undertaking involves an element of risk. To mitigate that risk, brands must learn from the mistakes that lead to today’s notorious social media crises.

This month JPMorgan, the largest U.S. banking institution, experienced a social crisis of its own that many brand ambassadors and social experts should know, understand and learn from.[…] Continue Reading »

This past month, SmartBrief on Social Media ran a story on the success of stupidity as a social media strategy. Writer Carol Tice noted that “patently ludicrous” campaigns were more likely to get noticed, and less likely to face a backlash.

This past week, we got to see some social media stupidity in action, and we learned that there is a right way and wrong way to play dumb.[…] Continue Reading »

The algorithm of a perfect tweet; how brands can take advantage of Facebook’s Timeline; and last year’s biggest social media screw-ups.

It’s all in this week’s top five most-clicked links in SmartBrief on Social Media:

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This guest post is by Daley Epstein, a contributing writer for SmartBrief. She is reporting live from South by Southwest in Austin this week.[…] Continue Reading »