Archive for socialmedia SmartBlogs

A central part of any social media strategist’s job is to stay up-to-date with the latest changes in newsfeed algorithms, analytics features and paid post programs. After managing social programs for a wide variety of brands, I’ve discovered that the best strategy is not to be reactive to these changes, but rather to authentically engage with users.[…] Continue Reading »

When do you advise clients to start thinking about death planning? Have you broached this subject with your own loved ones? Not easy questions to process, are they?

As with many things, understanding the appropriate time to have these discussions with clients is both personal and widely varied depending on client preferences and generational differences. A recent Bloomberg article got me thinking about this topic specifically as it highlighted that many millennials aren’t currently purchasing life insurance, nor do they consider it a priority.[…] Continue Reading »

Anita Malik is vice president of content operations for ClearVoice, where she leads a team of more than 20 in-house journalists and hundreds of freelance subject-matter experts, bridging the technology and editorial vision for the platform. In this Q-and-A, Malik explains the ClearVoice platform and the role of authorship, authority and influence in social, content and search.[…] Continue Reading »

Have you been loyally posting your brand photos on all of your social media platforms, and just aren’t getting the loyal turnout you’ve been expecting? Do you want to expand your online visibility and can’t figure out what you are doing wrong?

Maybe it’s because you have been ignoring some comments on Facebook, or not crediting users with a “hat tip” when sharing content on Google+.[…] Continue Reading »

When Denny’s recently unveiled their newest restaurant, set to open in Manhattan’s Financial District, the design was nearly unrecognizable. The new restaurant is full of dark woods, tufted leather seats, copper ceilings, and full-wall photographic murals. There is even a craft cocktail bar serving pre-Prohibition era cocktails and an eye-catching $300 “Grand Cru Slam” which pairs two entrees with a bottle of Dom Perignon and a “bartender high-five.”

But the new Denny’s concept is representative of a broader shift in the industry, as a number of brands seek to regain market share lost during the recession and compete with fast casuals for the Millennial dollar.[…] Continue Reading »