Archive for socialmedia SmartBlogs

Three years ago a gathering of customer service professionals proved to be a dour affair, as these well-meaning folks grappled with the onslaught of social media. Back then, social was an irritant: a brightly costumed character that many hoped would just go away with a bite-sized homage. Fast forward to the recent Incite Customer Service Summit and you’d see, like I did, a transformation not unlike Clark Kent’s transformation to Superman.[…] Continue Reading »

“Learn how to think like an 8-year-old,” Mike Walsh, author of FUTURETAINMENT and CEO of innovation research lab Tomorrow, said at this year’s PMA Fresh Summit in Atlanta on how to engage the next generation of consumers. Why an 8-year-old? Because anyone born after 2007 will have a completely different view of the world, he elaborated, as exposure to technology fundamentally changes us.[…] Continue Reading »

With more direct social buying options being added to the social landscape than ever before, there is a great deal of excitement from marketers on how this will transform social media marketing.

I totally get it: These opportunities hold the promise of being able to show direct revenue from social media unlike ever before, and they also seem to make things a tad easier from the buyer’s perspective as well.[…] Continue Reading »

It’s probably no secret to you that, “When it comes to trust, third-party and word-of-mouth sharing has always carried more weight than advertising,” as Bryan Kramer reports in his insightful new book, Shareology. What may be more mysterious is exactly how you (the personal you and/or the corporate you) could share more effectively. Here are six ways to up your sharing power gleaned from Kramer’s in- depth study:

Listen Up
As the CEO of an agency that promotes “social inspired marketing,” it’s little wonder that I’d call out listening as a prerequisite to power sharing.[…] Continue Reading »

One of the buzziest phrases in marketing today, thought leadership, is a kind of content marketing that leverages your skills and experiences to consistently answer questions and solve your target audience’s pain points. If you’re a thought leader, you provide the best and deepest answers to your targets—often before they even have to ask for it.[…] Continue Reading »