Archive for socialmedia SmartBlogs
By Anna Kassoway and Fiona Pietruski on October 22nd, 2013 | 4700811 comments on this post8+tips+for+using+social+media+to+make+your+event+a+success2013-10-22+11%3A15%3A11Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D47008
Social media has changed the way we communicate, and even the best event planners are still learning how to fully harness its power. Check out these tips to ensure that you know on how to promote an event, boost attendance, and find and share content during and after an event.
1. Create a killer destination
Create an event hub that houses all key information and link back to it in all your communications.[…] Continue Reading »
By Jonathan Farb on September 11th, 2013 | 45895Comment on this postHow+the+power+of+celebrity+can+help+your+brand+earn+media2013-09-11+10%3A48%3A18Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D45895
As brands increasingly allocate more of their marketing budget towards newer, more nascent channels versus traditional print, out of home and TV media, one theme has remained consistent: the power of celebrity. Brands frequently incorporate top talent — everyone from actors to athletes to industry experts — into their on and offline marketing efforts.
Facebook recognizes the power of celebrity, and is looking to capitalize on it.[…] Continue Reading »
By Andy Sernovitz on September 5th, 2013 | 457321 comment on this postAndy%27s+Answers%3A+How+Sonic+manages+multiple+agencies+in+their+social+approach2013-09-05+10%3A26%3A37Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D45732
According to Sonic Drive-In’s director of digital communications and social media, Christi Woodworth, working with multiple agencies can sometimes mean having “too many cooks in the kitchen.”
In her presentation at SocialMedia.org’s BlogWell conference in Chicago, Christi outlines how Sonic has fine-tuned the way they work with all of their different agencies. By giving her collaborators a chance at bonus projects, she managed to inspire newfound creativity in addition to their usual workflow.[…] Continue Reading »
By Shanna Mallon on September 3rd, 2013 | 456931 comment on this postParsing+the+pros+and+cons+of+outsourcing+social+media2013-09-03+11%3A30%3A51Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D45693
Many companies understand the importance of social media, but can’t seem to find the necessary time to devote to it. So when it comes down to allocating resources to time on Facebook and Twitter, many businesses turn to outsourcing. Rather than using in-house staff, they hire outside firms to manage their social profiles. Is this a good idea?[…] Continue Reading »