Archive for socialmedia SmartBlogs
Social media presents unique opportunities and challenges alike for small businesses. It provides an unprecedented way to amplify word-of-mouth marketing efforts, a bread-and-butter tactic for local businesses. But it can also feel daunting to compete with the social-marketing budgets of larger competitors.
Social data and analytics are all the rage these days, but what precisely should companies do with the information they collect? In the case of hotel chain Best Western, the answer was to engage with customers through social media. It partnered with SaaS customer experience management company Medallia to boost TripAdvisor scores for participating properties.
In this Q&A, Michelle de Haaff, Medallia’s vice president of marketing and a self-declared social media junkie, offer their tips for successful social media engagement with customers, advice on how to handle social data and thoughts on ways that mobile is reshaping how brands and consumers interact.[…] Continue Reading »
A central part of any social media strategist’s job is to stay up-to-date with the latest changes in newsfeed algorithms, analytics features and paid post programs. After managing social programs for a wide variety of brands, I’ve discovered that the best strategy is not to be reactive to these changes, but rather to authentically engage with users.[…] Continue Reading »
By Bruce Milne on September 16th, 2014 | 53936Comment on this postAre+You+A+Social+Advisor+or+a+Social+Salesperson%3F2014-09-16+16%3A01%3A23Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D53936
When do you advise clients to start thinking about death planning? Have you broached this subject with your own loved ones? Not easy questions to process, are they?
As with many things, understanding the appropriate time to have these discussions with clients is both personal and widely varied depending on client preferences and generational differences. A recent Bloomberg article got me thinking about this topic specifically as it highlighted that many millennials aren’t currently purchasing life insurance, nor do they consider it a priority.[…] Continue Reading »
By Stephen Yusko on September 16th, 2014 | 53919Comment on this postQ-and-A%3A+How+to+find+experts+to+boost+your+content+credibility2014-09-16+12%3A10%3A15Stephen+Yuskohttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D53919
Anita Malik is vice president of content operations for ClearVoice, where she leads a team of more than 20 in-house journalists and hundreds of freelance subject-matter experts, bridging the technology and editorial vision for the platform. In this Q-and-A, Malik explains the ClearVoice platform and the role of authorship, authority and influence in social, content and search.[…] Continue Reading »