Archive for socialmedia SmartBlogs

Rapid changes are occurring in the business-to-business space, and one of the takeaways at this week’s BMA15 conference is how marketers can – rather, must – adapt.

The Chicago event by the Business Marketing Association, a division of the Association of National Advertisers, has brought together hundreds of companies from around the U.S. and countries from Japan to Saudi Arabia.[…] Continue Reading »

It is nearly impossible to be taken seriously as a brand without establishing a social media presence. This holds true in the food and beverage arena — brands are expected to communicate and connect with their consumers online through social media in order to stay relevant. According to Razorfish, 64% of consumers have made a first purchase from a brand because of a digital experience, and more than half of consumers use the internet before making a purchase in shops.[…] Continue Reading »

I spend many, many hours watching the NBA playoffs each spring. The first round is, in many ways, my favorite: up to four games per day, and intense excellence from so many players and teams.

The playoffs bring out heightened tensions and passions. Trash talk can turn into physical play, which can turn into blatant on-court assaults that injure players, like with J.R.[…] Continue Reading »

Customer loyalty is very hard to gain in an era where countless businesses are offering the same products and services to the same audience. Customers have lots of choices, and as soon as they find the “supposedly” next best thing, they take their money, family and friends with them. Instead of just building a customer loyalty program, focus on building WOW customer experience and the loyalty will follow.[…] Continue Reading »

The squeeze is on. Consumer spending has been slow to recover with the economy, and, as a result, the size of the retail pie isn’t getting any bigger. To stay competitive, retailers are increasingly finding that they need to focus more on gaining and maintaining customer loyalty as an imperative to business success. Not only is it cheaper to keep current customers than to acquire news ones, but happy customers can be an amazing recruitment tool, if they are incentivized to advocate for their favorite brands.[…] Continue Reading »