Archive for socialmedia SmartBlogs

In today’s socially connected world, it isn’t enough to just do the right thing. You have to proactively give people a reason to have confidence in your brand. That’s why Don Peppers, co-author of “Extreme Trust: Honesty as a Competitive Advantage,” says brands have to focus on the quality of their customer experience.

In his presentation at’s Brands-Only Summit, Peppers talks about making transparency a priority for social media managers.[…] Continue Reading »

There is no viral button on the Internet. (While I’ve always wondered what the F6 button does on a Mac, I don’t think it helps a brand garner millions of video views).

That said, there are many ways a digital campaign can be structured to encourage social sharing and engagement and go viral. There is no one-size fits all approach, but there are many common traits that come along with running a popular online campaign.[…] Continue Reading »

Many seasoned marketers are all too eager to leave the social media marketing to younger professionals. The ever-evolving social media space can feel daunting to traditional marketers accustomed to broadcast and print marketing. But while the technology is different, the basic building blocks of marketing still hold true.

When creating a marketing campaign delivered through any media, you must…

  1. Identify your target market.
  2. […] Continue Reading »

Food retailers know they need to have a social media presence, and now they’re figuring out which channels work best to help them form stronger relationships with their core customers. A study done last year by Unmetric revealed that Whole Foods’ visual messages worked best on Pinterest, while Wal-Mart and Target came out ahead on Facebook, Meijer found an audience on Twitter and Kmart’s quirky videos captured the imagination of YouTube users.[…] Continue Reading »

Big brands have the budgets and the marketing muscle to create successful social media campaigns, but even small business owners working with shoe-string budget can seize the power of social media to engage your audience and further develop brand identity.

We’ve tracked down some of the most successful big-brand campaigns taking place right now to help get you started.[…] Continue Reading »