Archive for socialmedia SmartBlogs

What’s the most exciting innovation in health care today?

If you’re thinking 3-D printing, Apple Health and Healthkit or your Fitbit, you’re missing something big, according to Susannah Fox, entrepreneur in residence with the Robert Wood Johnson Foundation who previously worked as an associate director at the Pew Research Center.

“The most exciting innovation in health care today is people talking to one another,” Fox told attendees at the America’s Health Insurance Plans Ops/Tech Forum in Phoenix last month.[…] Continue Reading »

In my last post, I concluded it might be time to “call in the cavalry” and perform a social media audit. Several marketers responded to that post identifying issues they felt warranted further investigation and new solutions sets. Based on that feedback, here are the top seven signals that precipitate a social media audit:

An ambitious growth agenda
The biggest surprise to me was that among the audit requestors, many were fast-growing midsized companies looking to maintain if not accelerate sales increases.[…] Continue Reading »

When was the last time you tuned into a podcast? If you’re like 15% of Americans over the age of 12, it was within the past month. While 15% may not sound like much, consider that Twitter is used by approximately 18% of American adults — an only slightly larger slice of the pie that has had a profound impact on everything from how we consume news to how we engage with our friends and favorite shows.[…] Continue Reading »

Here’s a depressing reality for most marketers: 99% of brand-created content generates little to no engagement on social media. It turns out that most people have better things to do than like, share or comment on product-related posts, which means the vast majority of your social media and content marketing efforts are falling on deaf ears. So what’s a savvy marketer to do?[…] Continue Reading »

After working with dozens of nonprofit organizations to help them strategize and improve the overall performance of their Facebook efforts, I’ve come to understand what successful pages have in common: Content that not only helps their target audience tell their story through engagement, but also adds real value to their news feed and their friends’ news feeds.[…] Continue Reading »