Archive for socialmedia SmartBlogs

When considering social media engagement, it helps to think of the audiences you hope to reach in categories. On a recent episode of the podcast “Social Business Engine,” Avery Dennison Director of Global Digital Communications James Moat listed seven types of social media users most important for brands to target:

1. Creators – Publishers of blog posts, those who upload videos, and creators of memes and other content.[…] Continue Reading »

As political pundits hit the airwaves to tout their latest and greatest campaign hits, it’s inevitable that Americans will hear the term “values” bandied about incessantly. Politics aside, however, this v-card is weaving a deeper influence over the way Americans think, feel, and yes, purchase.

Forty-two percent of Americans say they would pay more for products from companies with a solid track record of positive social and environmental impact, a 2014 Nielsen study showed.[…] Continue Reading »

Though content marketing is hardly a new idea (Michelin introduced its now-famous guide to help early motorists find their way back in 1900!), the ascent of social media has propelled content to the top of most marketers’ to-do lists. A recent gathering of practitioners in Chicago at the Incite Content Marketing Summit, however, revealed that mastery of content marketing is more challenging than expected and works better when it is a S-E-R-V-I-C-E, as spelled out below.[…] Continue Reading »

Three years ago a gathering of customer service professionals proved to be a dour affair, as these well-meaning folks grappled with the onslaught of social media. Back then, social was an irritant: a brightly costumed character that many hoped would just go away with a bite-sized homage. Fast forward to the recent Incite Customer Service Summit and you’d see, like I did, a transformation not unlike Clark Kent’s transformation to Superman.[…] Continue Reading »

“Learn how to think like an 8-year-old,” Mike Walsh, author of FUTURETAINMENT and CEO of innovation research lab Tomorrow, said at this year’s PMA Fresh Summit in Atlanta on how to engage the next generation of consumers. Why an 8-year-old? Because anyone born after 2007 will have a completely different view of the world, he elaborated, as exposure to technology fundamentally changes us.[…] Continue Reading »