Archive for socialmedia SmartBlogs

With the evolution of social media, professors and students are now able to forge a lifetime of mentorship and friendship if they do it right.

After all, having the ability to mentor students is one of the great honors of being a professor. And now with the emergence of social media, that bond does not have to end when the course is over.[…] Continue Reading »

If you haven’t noticed by now, consumers are making a huge social shift from Instagram to Snapchat. The migration over to the popular self-destructing photo and video social network is happening right before our eyes. Snapchat is a multifunctional app: People use it to communicate one-to-one, one-to-few, and one-to-all. They share moments, not just pretty pictures, through stills and videos with added captions, doodles, and filters to make them even more fun and personal.[…] Continue Reading »

Today’s consumers, especially those in the millennial generation, are not easy to win over. Social media has created an environment where consumers feel comfortable voicing their honest opinions. This is often why social media is seen as a double -edged sword. But social media is here to stay and it gives a brand the opportunity to engage with their customers even when they are not at the restaurant.[…] Continue Reading »

Crowdtap has released an infographic that details the results of research into the intersection of holiday shopping and social.

This research was conducted with Crowdtap’s head of research, Rachel Schwartz, formerly director of the Innovations Practice at Nielsen.
Some of the key takeaways:

  • Holiday gift discovery on social is up from 64.8% in 2013 to 76% in 2014.
  • […] Continue Reading »

What’s the most exciting innovation in health care today?

If you’re thinking 3-D printing, Apple Health and Healthkit or your Fitbit, you’re missing something big, according to Susannah Fox, entrepreneur in residence with the Robert Wood Johnson Foundation who previously worked as an associate director at the Pew Research Center.

“The most exciting innovation in health care today is people talking to one another,” Fox told attendees at the America’s Health Insurance Plans Ops/Tech Forum in Phoenix last month.[…] Continue Reading »