Archive for SocialMedia101 SmartBlogs
There’s no denying that we, as a culture, have become slaves to technology. We feel lost without our smartphones, left behind without the latest version of whatever iSomething has just hit the market, and our main form of interaction is through a digital landscape. Throughout the years, mobile technology has evolved into devices that can almost do it all — from making payments at Starbucks and other select retailers to helping us make decisions, like which restaurant to go to.[…] Continue Reading »
I’ve been visiting college and trade-school websites and looking at their business and communication courses, and I’ve discovered that only a handful of schools present comprehensive social media courses that directly connect with real-world business strategies.
Most curricula offer classes that emphasize confident handshakes and e-mail etiquette. Certainly, these are necessary as students seek quality employment in a lagging economy and competitive job market.[…] Continue Reading »
Today we continue our primer series with an excerpt from the IAB’s User Generated Content, Social Media, and Advertising – An Overview.
What are Social Networks?
Online networks like MySpace, Facebook, Bebo, and LinkedIn represent some of the most dynamic and promising manifestations of social media yet. These sites allow for networking on a grand scale, where individuals can connect with others based on offline friendships, shared interests, common professional objectives, or mutual acquaintances.[…] Continue Reading »
The following is an excerpt from the Interactive Advertising Bureau’s excellent Platform Status Report “User Generated Content, Social Media and Advertising – An Overview” published in April 2008.
Over the next couple weeks, we will serialize this report in collaboration with the IAB to familiarize SmartBrief readers with commonly adopted social media terminology, practices, technologies and platforms.[…] Continue Reading »
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