Archive for socialcampaigns SmartBlogs
As a journalist who covered advertising from time to time and later made some forays into public relations, I know firsthand how long it can take to get everyone on the corporate ladder to sign off on a single press release, a model that doesn’t seem to lend itself at all well to social media. For one thing, if the legal department had to sign off on every tweet, no company would ever be able to keep it to 140 characters, much less get the message out while anyone still cared.[…] Continue Reading »
Tips for a 20-minute social media campaign; details of the McDonald’s hashtag nightmare; and the top 50 social media experts you need to know.
It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: