Archive for socialbranding SmartBlogs
By Denise Lee Yohn on November 30th, 2012 | 33748Comment on this postCompanies+should+aim+for+social+relevance%2C+not+responsibility2012-11-30+17%3A59%3A03Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D33748
Corporate social responsibility, it seems, is the new black. CSR may not sound sexy, but it’s become quite fashionable for companies to take on initiatives that take responsibility for their effects on the environment and social welfare.
People expect companies to play an active role in societal causes. According to Edelman, a global public relations firm, 87% of consumers believe business should place at least equal emphasis on social interests as business interests.[…] Continue Reading »
By Guest Blogger on November 23rd, 2010 | 1345216 comments on this postSocial+Pro+Files%3A+Considering+the+human+costs+of+social+currency2010-11-23+11%3A21%3A41Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D13452
This post was written by Troy Janisch and Mark Anderson. Both contributors have two decades of digital marketing experience and lead social-media activities at American Family Insurance, a Fortune 300 company. Janisch blogs at SocialMeteor.com and Anderson shares his art at Doodlehaus.com.
Many companies judge social networks’ value by what they can get out of them. In reality, the value that these networks provide is better judged by what a company puts into them.[…] Continue Reading »
Today’s Q-and-A is with Chris Cunningham , co-founder and CEO of appssavvy, who will speak at the nearly sold-out IAB Social Media Marketplace in New York on April 5. At the IAB event, Chris will participate in an annual ritual: a session where social media experts pitch major marketers on what high-impact strategies the brands should put into play.[…] Continue Reading »
By Mary Ellen Slayter on December 3rd, 2009 | 602823 comments on this postLooking+ahead+to+2010+with+Shiv+Singh2009-12-03+19%3A44%3A54Mary+Ellen+Slayterhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D6028
As part of our upcoming year-end report, I spoke with Shiv Singh, vice president and global social media lead for Razorfish. Shiv is a member of the SmartBrief on Social Media Advisory Board and author of “Social Media Marketing for Dummies.” His blog Going Social Now is among the most respected social media marketing blogs. Our year-end reports publish on Dec.[…] Continue Reading »