Archive for socialbranding SmartBlogs

Corporate social responsibility, it seems, is the new black. CSR may not sound sexy, but it’s become quite fashionable for companies to take on initiatives that take responsibility for their effects on the environment and social welfare.

People expect companies to play an active role in societal causes. According to Edelman, a global public relations firm, 87% of consumers believe business should place at least equal emphasis on social interests as business interests.[…] Continue Reading »

This post was written by Troy Janisch and Mark Anderson. Both contributors have two decades of digital marketing experience and lead social-media activities at American Family Insurance, a Fortune 300 company. Janisch blogs at and Anderson shares his art at

Many companies judge social networks’ value by what they can get out of them.[…] Continue Reading »

Today’s Q-and-A is with Chris Cunningham , co-founder and CEO of appssavvy, who will speak at the nearly sold-out IAB Social Media Marketplace in New York on April 5. At the IAB event, Chris will participate in an annual ritual: a session where social media experts pitch major marketers on what high-impact strategies the brands should put into play.[…] Continue Reading »

As part of our upcoming year-end report, I spoke with Shiv Singh, vice president and global social media lead for Razorfish. Shiv is a member of the SmartBrief on Social Media Advisory Board and author of “Social Media Marketing for Dummies.” His blog Going Social Now is among the most respected social media marketing blogs. Our year-end reports publish on Dec.[…] Continue Reading »