Archive for sms SmartBlogs

If you haven’t been using text and SMS messaging to help promote your restaurant, it’s a great time to get started.

The average open rate of text or SMS marketing messages is about 95%, and most of those messages are opened within 15 minutes of being received. Some restaurants have seen a steady average of 16% of text offers being redeemed, which is impressive when compared with the 20% open rate and 5% redemption rate of e-mail marketing messages and the less than 1% redemption rate for direct-mail messages.[…] Continue Reading »

This post is by Jeff Judge, co-founder and CEO of Signal, a Chicago-based company that offers businesses a simple product that unifies e-mail, mobile and social marketing in a single platform. Recently named #108 on the 2011 Inc. 500 List, you can get more insights from Signal on Twitter, Facebook and on their blog.[…] Continue Reading »

This series is brought to you by SmartBrief Mobile. The SmartBrief Google Android application extends the reach of the SmartBrief e-mail service by allowing you to read, manage, save and share top news stories pertinent to your industry. Download the FREE SmartBrief app!

Marketers too often want to make a splash with a sexy, consumer-friendly mobile application.[…] Continue Reading »

Today’s SmartBrief on Social Media links to an insightful post by Julian Sanchez of Ars Technica about what social media tools might do for the Republican Party. It’s just one post in what’s become a ranging and divergent argument about the GOP’s future.

Clearly there was a Facebook gap, a Twitter gap and an SMS gap between the Democratic and Republican campaigns in 2008, but it’s unlikely that it was dispositive in terms of the outcome.[…] Continue Reading »