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Archive for slurpee SmartBlogs

Ideas in Action
Emily Molitor

7-Eleven leverages presidential buzz for Slurpee Summit tour

By Emily Molitor on November 19th, 2010 | 134594 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2010%2F11%2F19%2F7-eleven-leverages-presidential-buzz-for-slurpee-summit-tour%2F7-Eleven+leverages+presidential+buzz+for+Slurpee+Summit+tour2010-11-19+13%3A15%3A49Emily+Molitorhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D13459

Perhaps the key tenet of social media — listening — is paramount to the success of any social-media campaign. For some, however, it has also been the catalyst.

There are many examples of top brands watching their mentions and responding accordingly to individual customers on the social Web.  Some have taken advantage of the attention to boost their image, services and bottom line (Comcast or TurboTax, for example).[…] Continue Reading »

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Tags: 7-11, Blues Traveler, Facebook, listening, live event, president barack obama, slurpee, Slurpee Summit
Comment Bubble 134594 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2010%2F11%2F19%2F7-eleven-leverages-presidential-buzz-for-slurpee-summit-tour%2F7-Eleven+leverages+presidential+buzz+for+Slurpee+Summit+tour2010-11-19+13%3A15%3A49Emily+Molitorhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D13459
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