Archive for Skittles SmartBlogs
By Guest Blogger on January 15th, 2013 | 36415Comment on this postLooking+back+at+the+5+best+Facebook+holiday+posts+of+20122013-01-15+12%3A16%3A47Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D36415
Santa has packed up his sleigh, the festive lights have been put back into the basement for another year, and the Champagne bottles have gone out with the recycling … but there’s still time to count down the top five Facebook holiday posts that brands have put out over the festive season.
Here are my picks.[…] Continue Reading »
By Andy Sernovitz on April 6th, 2012 | 239405 comments on this postAndy%E2%80%99s+Answers%3A+How+word+of+mouth+will+save+your+brand2012-04-06+11%3A15%3A47Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D23940
Word-of-mouth marketing is more than a marketing tactic — it’s a fundamental philosophy that changes businesses forever.
When you earn customers for free through recommendations and referrals from raving fans, you can always beat someone who pays for it. Becoming great at this gives you a recession-proof competitive advantage that will carry you through good times and bad.[…] Continue Reading »
By now, most of you have seen the remarkably forward thinking approach of Skittles.com. If you haven’t, now is the time to check it out.
Over the past year, companies have struggled with the decision between creating their own community or attaching their brand to the already successful networks out there. Most of us have come up with a solution that involves the development of both.[…] Continue Reading »