Archive for Shortstack SmartBlogs

Don’t judge a book by its cover, and don’t judge a social media marketing tool by its most popular feature. Digging a little deeper into some of my favorite platforms has often revealed valuable features not evident at first glance.

For most of us there isn’t time to test and compare the hundreds of tools that are available to marketers.[…] Continue Reading »

People are talking about the “hit” their Page has taken since Facebook made alterations to its EdgeRank algorithm. The most common complaints include: “Page engagement levels are down” and “The News Feed has been disrupted.” But is there any truth to these allegations?

When Facebook implements something new — like an algorithm update — it can be difficult to separate fact from fiction.[…] Continue Reading »

The switch to Timeline has changed where and how Facebook users focus their attention when they visit a page. When the switch was first announced, I wrote about coping with changes to the default landing tab, in which I touched on these changes. What we’ve learned since then is that Facebook photos, from the cover image to photos we post in our timeline, are the main attraction for users.[…] Continue Reading »

Facebook contests are created to drive traffic to your page, increase engagement, reward your fans and, ultimately, skyrocket your page’s fan count. But as many failed contest attempts will attest to, that goal is much easier said than done.

At ShortStack, we provide a platform to build, install and carry out these contests. But the key thing to remember is that we cannot market your contest.[…] Continue Reading »

This post is by Jim Belosic, CEO and co-founder of ShortStack, a Facebook platform-based application helping businesses build customized tabs for Facebook Pages that maximize their social media presence and potential.

At ShortStack, we’re excited about the changes to Facebook Timeline for business Pages. Facebook is putting a lot of power in the hands of Page admins with new features such as the Reach Generator and an increased application width of 810 pixels.[…] Continue Reading »