Archive for ShopIgniter SmartBlogs
By Marko Z Muellner on November 6th, 2012 | 32789Comment on this postThe+case+for+a+monthly+social+cadence++2012-11-06+13%3A23%3A28Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D32789
I recently had the opportunity to participate on a panel at the Luxury Interactive conference where I heard from dozens of retailers about their social media marketing efforts. One thing I heard repeatedly is that their social efforts are being run at two key intervals: daily monitor and respond; and two or three big brand efforts. Occasionally, they’re running a contest or something similar to drive engagement, but surprisingly, no one has a calendar or cadence built on products.[…] Continue Reading »
By Marko Z Muellner on August 20th, 2012 | 28989Comment on this post3+reasons+there%E2%80%99s+a+hole+in+the+social-marketing+funnel+2012-08-20+12%3A00%3A42Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D28989
In social media’s early phase, marketers primarily focused on increasing fans, then engaging those fans, using a mix of “content and conversation.” While content and conversation are great at building loyalty and mind share, social marketers are learning that they are not as great at increasing revenue and market share.
Along the way, many of us have invested in dedicated resources and tools to help manage our social efforts.[…] Continue Reading »