Archive for SharonCrost SmartBlogs

Andy’s Answers: 5 shortcuts Hitachi Data Systems uses to earn B2B sales leads through social media

By Andy Sernovitz on May 24th, 2012 | 251481 comment on this post2012-05-24+12%3A00%3A37Andy+Sernovitz

Hitachi Data Systems is a large, conservative, business-to-business brand that sells to C-level executives through 18-month sales cycles, often through partners. So, when Hitachi’s Sharon Crost shared a case study at our BlogWell conference, she was candid in saying the company wasn’t sure social media were right for it.

But Hitachi was willing to give it a shot if it could keep the budget low and use tracking to closely monitor results.[…] Continue Reading »