Archive for sharing SmartBlogs
If you’ve been reading this blog, you know the focus has shifted from buying attention to earning it. This is the basis for what some people call inbound marketing. If you buy that, then you also know that creating educational content that people want to download is a major part of inbound marketing and the fuel that helps you earn attention.[…] Continue Reading »
Twitter is a powerful presence in the world of social media. But the network that built its popularity around 140-character tweets is still having trouble figuring out how to make users stick around. Social media users spend considerably more time on Facebook than they do on Twitter. Even other social sites such as Tumblr have a greater stickiness factor than Twitter.[…] Continue Reading »
How do you feel when you view your competitor’s Facebook fan page? Are you happy because you are doing better than he or she is? Or do you wonder what the person is doing that you are not? If it’s the latter, it’s time you started evaluating your Facebook goals.
Identifying Facebook marketing goals
Small and midsize businesses need to have a clear picture of what they want to achieve from Facebook.[…] Continue Reading »
Tips to get the most out of YouTube’s redesign; how Facebook is turning users into Timeline fans; and 3 types of content that’s a slam dunk for your fans.
It’s all in this week’s top five most-clicked links in SmartBrief on Social Media:
- How to build a truly great Facebook tab
- How to set up a social media command post
- Facebook courts Timeline skeptics with custom movies
- 3 kinds of content people always love to share
- How to take advantage of YouTube’s redesign
Image credit: narvikk, via iStockphoto[…] Continue Reading »
Twitter is a great place to test content ideas and word-of-mouth topics. There, conversations move fast, groups of potential talkers are diverse and it’s acceptable to try little experiments to see what works.
Whether you’re getting started or looking to boost buzz about what you’re doing, there are a few simple steps you can take.
Here are a few ideas to try.[…] Continue Reading »
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