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Ideas in Action

How to increase relevance of your brand-advocacy program via segmentation

By Sanjay Shetty on December 31st, 2012 | 357273 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2012%2F12%2F31%2Fhow-increase-relevance-brand-advocacy-program-via-segmentation%2FHow+to+increase+relevance+of+your+brand-advocacy+program+via+segmentation2012-12-31+13%3A10%3A28Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D35727

The only place I can buy shoes in my size is the United States of America. Sounds crazy, I know, but we don’t have large-size shoes in stores back home in India. But what do large shoes have to do with your social media brand-advocacy program? Everything!

Brand advocates and social media

Do social media and brand advocacy sound like strange bedfellows?[…] Continue Reading »

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Tags: brand advocates, marketing, Sanjay Shetty, segmentation, social media

357273 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2012%2F12%2F31%2Fhow-increase-relevance-brand-advocacy-program-via-segmentation%2FHow+to+increase+relevance+of+your+brand-advocacy+program+via+segmentation2012-12-31+13%3A10%3A28Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D35727
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