Archive for search SmartBlogs

Google uses more than 200 factors to determine how high your website should rank in search-engine results. What are the factors, and which are most important to rankings? Google isn’t always clear on that, leaving search-engine marketers to identify the most important ranking factors through experience and research, in addition to the limited information Google provides. Experience and research don’t always match up with information Google provides, though.[…] Continue Reading »

Every wish you could see the future? Google has given us enough insights to start to see that future coming into focus — and if you want to make sure your website, blog and content gets ranked on the first page of Google’s search engine, then questions have to be your focus for 2014.

Google is changing their search engine.[…] Continue Reading »

This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at Irvine.

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

Last week’s poll question: Do you use the advanced search functionality on social-networking sites?[…] Continue Reading »

Marketers seeking to attract the attention of physicians may do well to heed the results of a recent comScore and ImpactRx study: By the time a physician logs on to the Internet, they usually know what they’re looking for.

Unlike some patients, the study points out, physicians typically know what sites they trust and wish to utilize when tracking down information in the health world.[…] Continue Reading »

In advance of the upcoming SES Chicago 2010 conference, I had the opportunity to ask aimClear President Marty Weintraub some questions about taking advantage of YouTube. His company provides traditional and social pay-per-click (PPC) management, natural search-engine optimization (SEO), reputation monitoring/management and social media/feed marketing (SMO) services to national clients.

We’ve heard that YouTube is the second-largest search engine in the world, but most businesses are still barely scratching the surface.[…] Continue Reading »