Archive for search SmartBlogs

Google any of the following phrases: real estate, home loan, insurance, handyman, donation, hosting, lawyer, credit. Imagine you offer one of these services.

Recognized names often dominate search results. Service consolidators, companies with many physical locations and firms with magnificent ad budgets can leave smaller brands wondering whether competition is even feasible.

A business owner might take this on as search engine optimization, and go looking for an SEO geek to fight his battles.[…] Continue Reading »

Google uses more than 200 factors to determine how high your website should rank in search-engine results. What are the factors, and which are most important to rankings? Google isn’t always clear on that, leaving search-engine marketers to identify the most important ranking factors through experience and research, in addition to the limited information Google provides. Experience and research don’t always match up with information Google provides, though.[…] Continue Reading »

Every wish you could see the future? Google has given us enough insights to start to see that future coming into focus — and if you want to make sure your website, blog and content gets ranked on the first page of Google’s search engine, then questions have to be your focus for 2014.

Google is changing their search engine.[…] Continue Reading »

This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at Irvine.

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

Last week’s poll question: Do you use the advanced search functionality on social-networking sites?[…] Continue Reading »

Marketers seeking to attract the attention of physicians may do well to heed the results of a recent comScore and ImpactRx study: By the time a physician logs on to the Internet, they usually know what they’re looking for.

Unlike some patients, the study points out, physicians typically know what sites they trust and wish to utilize when tracking down information in the health world.[…] Continue Reading »