Archive for search SmartBlogs
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at Irvine.
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
Last week’s poll question: Do you use the advanced search functionality on social-networking sites?[…] Continue Reading »
Marketers seeking to attract the attention of physicians may do well to heed the results of a recent comScore and ImpactRx study: By the time a physician logs on to the Internet, they usually know what they’re looking for.
Unlike some patients, the study points out, physicians typically know what sites they trust and wish to utilize when tracking down information in the health world.[…] Continue Reading »
In advance of the upcoming SES Chicago 2010 conference, I had the opportunity to ask aimClear President Marty Weintraub some questions about taking advantage of YouTube. His company provides traditional and social pay-per-click (PPC) management, natural search-engine optimization (SEO), reputation monitoring/management and social media/feed marketing (SMO) services to national clients.
We’ve heard that YouTube is the second-largest search engine in the world, but most businesses are still barely scratching the surface.[…] Continue Reading »
Today I found myself at a session at Ad:Tech New York that I figured wouldn’t have a thing to do with social media. I figured wrong.
In a session called The New Consumer Funnel: Engagement Mapping and the Death of the Last Click Reporting Standard, I was introduced to some new research that could potentially mean a lot to those searching for social media ROI.[…] Continue Reading »
Today I found myself at a session at Ad:Tech New York that I figured wouldn’t have a thing to do with social media. I figured wrong.
In a session called The New Consumer Funnel: Engagement Mapping and the Death of the Last Click Reporting Standard, I was introduced to some new research that could potentially mean a lot to those searching for social media ROI.[…] Continue Reading »
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