Archive for seafoodtrends SmartBlogs

Culinary innovators at Houston-based Ignite Restaurant Group have been remaking the menu at Joe’s Crab Shack since shortly after it bought the chain from Landry’s Restaurants in 2006, but the changes have been more evolutionary than revolutionary, harking back to the casual seafood chain’s waterfront roots.

Now, a new ad campaign created by McCann Erickson with the tagline “100% Shore” tells the tale of the eatery in 30-second spots shot in Galveston that feature the rough seafood shacks that inspired the creation of the first Joe’s in Houston in 1991 and have flavored both the menu and the ambiance at the chain ever since.[…] Continue Reading »