Archive for ScottMonty SmartBlogs

Scott Monty took the stage at the 2013 New Media Expo in Las Vegas to talk about what he’s learned from four years of evolving social media programs at Ford.¬†While the brand has had its share of ups and downs in the social media space, it has continually looked for new ways to connect with fans and to build positive word-of-mouth around its vehicles.[…] Continue Reading »

When it comes to corporate crises, social media is most often perceived as a culprit. Communications traditionalists, used to creating and managing messages, see the current environment as a polluted one in which a single blog post, tweet or update from a nobody can snowball into a full-blown catastrophe. They point to Domino’s and Motrin, as well as to Nestle and most recently, Gap to demonstrate how things have changed for the worse.[…] Continue Reading »

Ford has made headlines during the past year with innovative ad campaigns such as the Fiesta Movement, which gave several social-media influencers a chance to test drive the Fiesta before it became available in the U.S. Now, the company is unveiling its latest social-media campaign, Focus Rally: America, a reality show-style contest in which Ford Focus drivers will race across the U.S., completing challenges with help from their social-media followers.[…] Continue Reading »