Archive for SanjayShetty SmartBlogs
By Sanjay Shetty on December 31st, 2012 | 357273 comments on this postHow+to+increase+relevance+of+your+brand-advocacy+program+via+segmentation2012-12-31+13%3A10%3A28Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D35727
The only place I can buy shoes in my size is the United States of America. Sounds crazy, I know, but we don’t have large-size shoes in stores back home in India. But what do large shoes have to do with your social media brand-advocacy program? Everything!
Brand advocates and social media
Do social media and brand advocacy sound like strange bedfellows?[…] Continue Reading »
By Sanjay Shetty on February 14th, 2012 | 2234013 comments on this post17+ways+to+discover+your+brand+advocates2012-02-14+12%3A36%3A02Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D18780
Sanjay Shetty is the founder of Communities R Us Consulting Services, which helps organizations convert customers into brand advocates. Shetty has been the president of INETA APAC, a nonprofit supporting technology communities, for more than nine years. Check out his blog.
Having a brand advocate strategy is invaluable. But finding brand advocates can be tricky and there’s a lack of resources out there to teach you how to reach out to your advocates, so I’ve created my own list of ideas.[…] Continue Reading »