Archive for SanjayShetty SmartBlogs
Are you struggling with being a social business? Social media has enabled unprecedented two-way connection opportunities between organizations, their customers and prospects. Today everyone wants to be a social business.
However, the pace of growth, engagement and development on social media often leads to a sense of being overwhelmed.
The challenges with being social:
- Interacting with customers — responding to customer queries in almost real-time
- The volume of conversations spread across an increasing number of blogs, forums and social media sites
- Creating content — daily posts on social networks, blog posts, guest articles
- Responding to customer queries
Despite the above-mentioned challenges, there are some companies that excel at being a social business, and they have a secret ingredient: an army of their supportive customers, or brand advocates, who are enabling them to be social.[…] Continue Reading »
By Sanjay Shetty on December 31st, 2012 | 357274 comments on this postHow+to+increase+relevance+of+your+brand-advocacy+program+via+segmentation2012-12-31+13%3A10%3A28Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D35727
The only place I can buy shoes in my size is the United States of America. Sounds crazy, I know, but we don’t have large-size shoes in stores back home in India. But what do large shoes have to do with your social media brand-advocacy program? Everything!
Brand advocates and social media
Do social media and brand advocacy sound like strange bedfellows?[…] Continue Reading »
By Sanjay Shetty on February 14th, 2012 | 2234013 comments on this post17+ways+to+discover+your+brand+advocates2012-02-14+12%3A36%3A02Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D18780
Sanjay Shetty is the founder of Communities R Us Consulting Services, which helps organizations convert customers into brand advocates. Shetty has been the president of INETA APAC, a nonprofit supporting technology communities, for more than nine years. Check out his blog.
Having a brand advocate strategy is invaluable. But finding brand advocates can be tricky and there’s a lack of resources out there to teach you how to reach out to your advocates, so I’ve created my own list of ideas.[…] Continue Reading »