Archive for SanjayShetty SmartBlogs

Are you struggling with being a social business? Social media has enabled unprecedented two-way connection opportunities between organizations, their customers and prospects. Today everyone wants to be a social business.

However, the pace of growth, engagement and development on social media often leads to a sense of being overwhelmed.

The challenges with being social:

  • Interacting with customers — responding to customer queries in almost real-time
  • The volume of conversations spread across an increasing number of blogs, forums and social media sites
  • Creating content — daily posts on social networks, blog posts, guest articles
  • Responding to customer queries

Despite the above-mentioned challenges, there are some companies that excel at being a social business, and they have a secret ingredient: an army of their supportive customers, or brand advocates, who are enabling them to be social.[…] Continue Reading »

The only place I can buy shoes in my size is the United States of America. Sounds crazy, I know, but we don’t have large-size shoes in stores back home in India. But what do large shoes have to do with your social media brand-advocacy program? Everything!

Brand advocates and social media

Do social media and brand advocacy sound like strange bedfellows?[…] Continue Reading »

Sanjay Shetty is the founder of Communities R Us Consulting Services, which helps organizations convert customers into brand advocates. Shetty has been the president of INETA APAC, a nonprofit supporting technology communities, for more than nine years. Check out his blog.

Having a brand advocate strategy is invaluable. But finding brand advocates can be tricky and there’s a lack of resources out there to teach you how to reach out to your advocates, so I’ve created my own list of ideas.[…] Continue Reading »