Archive for RSMI SmartBlogs
By Jessica Bryant on August 1st, 2014 | 52959Comment on this postChipotle+falls+out+of+the+Top+10+RSMI+Restaurant+Brands+for+the+first+time+in+a+year2014-08-01+11%3A00%3A23Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D52959
Which restaurant brands are topping DigitalCoCo’s proprietary Restaurant Social Media Index for Q2?
To find out who the Overall Top 250 brands are, we’ve compiled data from more than 93 million indexed U.S. social consumers in conjunction with 9,764 tracked restaurant brands in more than 240,000 locations across the nation. If you’re unfamiliar with the RSMI, a brand’s RSMI Score is determined by four main elements — influence, sentiment, engagement, and location-based actions — across 17 social media platforms.[…] Continue Reading »
By Jessica Bryant on April 24th, 2014 | 511911 comment on this postThe+fall+of+Chipotle+%26+Taco+Bell+brings+a+%22Fresh%22+leader++to+No.+1+in+RSMI+Q1+20142014-04-24+12%3A00%3A13Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D51191
Looking back at data from the Restaurant Social Media Index (RSMI) over the past year, it has become obvious that Taco Bell and Chipotle are top runners on social. The “Live Mas” brand claimed No. 1 status on our RSMI Overall Top 250 for both Q1 and Q2 of 2013, while Chipotle stole the top spot in Q3 and Q4.[…] Continue Reading »
By Jessica Bryant on February 13th, 2014 | 492692 comments on this post2+big+brands+fall+off+RSMI+Top+10+rankings%2C+replaced+by+new+contenders2014-02-13+13%3A00%3A04Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D49269
The Q4 2013 Restaurant Social Media Index (RSMI) data is officially in, and, as usual, there are quite a few notable brands that have shifted in the rankings. Back in Q3, we reported that Chipotle stole the throne from Taco Bell in the Overall Top 250 list, and that still remains. But two restaurant brands finally made their way into the Top 10, kicking off Sonic and Jimmy John’s.[…] Continue Reading »
By Jessica Bryant on November 20th, 2013 | 47686Comment on this postChipotle+replaces+Taco+Bell+as+top+social+brand2013-11-20+13%3A00%3A47Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D47686
For the past two quarters, Taco Bell has held the Restaurant Social Media Index’s No. 1 spot on our Overall Top 250 list. The Live Mas brand unseated McDonald’s in Q1 2013. This quarter, however, several brands — including the No. 1 — have shifted. Chipotle took the top spot (up from No. 8 in Q2 2013) for the first time on the Overall Top 250.[…] Continue Reading »
By Paul Barron and Jessica Bryant on August 26th, 2013 | 454761 comment on this postQ2+top+social+restaurant+brands+rocking+mobile+and+location2013-08-26+12%3A00%3A27Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D45476
The much-anticipated Q2 2013 Restaurant Social Media Index (RSMI) data has been released, and a lot of brands have moved around in Q2.
The RSMI currently tracks 52 Million Social Restaurant Consumers and 6,200 brands on 17 social platforms, and continues to grow. RSMI scores are determined by three core measurements: influence, sentiment and engagement. As you may recall, two new elements have been added as of Q1 2o13: mobile and location-based activity.[…] Continue Reading »