Archive for ROI SmartBlogs
When starting a business, it’s vital that every business owner focus on the term “return on investment.” ROI is the ratio of the amount of money earned based on the cost of an initiative, and it helps gauge the effectiveness of marketing campaigns, expansion plans and even personnel changes. To the extent possible, business owners should take the same approach with social media.[…] Continue Reading »
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: Do you believe that “soft” metrics such as “likes,” comments and follower counts are effective measures of social media performance, and do you personally rely on them? The results:
- No, but I still rely on soft metrics to measure performance: 30%
- No, and I don’t rely on soft metrics to measure performance: 26.88%
- Yes, but I don’t rely on soft metrics to measure performance: 25%
- Yes, and I rely on soft metrics to measure performance: 18.13%
There’s a long-standing debate in social media circles about the usefulness of so-called soft metrics — likes, comments and shares — basically, the stuff that’s really easy to measure.[…] Continue Reading »
From the dawn of the Web, marketers have been bogged down by chasing the wrong kind of return on investment. In the early days of the Web, site owners would chase hits and try and sell advertising based on the huge numbers they would report. Of course, a hit doesn’t equate to a visit, but that didn’t seem to matter.[…] Continue Reading »
I’ve written more than my fair share about the problems of social media return on investment, but at the BlogWorld & New Media Expo in New York City, Clay Hebert showed me there’s always more I can learn.
The problem, he argues, is one of definition. To be successful at social media, you have to decide what success means.[…] Continue Reading »
Social media return on investment is a contentious, confusing subject for many people. But I’m going to answer all of your deeply held, esoteric social media ROI questions. I will share a scalable system for computing results you want from money you’re putting into your social media campaign, starting in the next paragraph. What? You don’t believe me?[…] Continue Reading »
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