Archive for reviews SmartBlogs
By Andy Sernovitz on April 6th, 2011 | 155813 comments on this postAndy%26%23039%3Bs+Answers%3A+How+Dell+finds+ROI+from+social+media2011-04-06+07%3A58%3A26Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D15581
The return on investment question is one that continues to challenge social media marketers. How do you define it? How do you track it? Is it even possible?
Dell has long been a leader in showing results for their social media efforts.
By Andy Sernovitz on July 22nd, 2010 | 114532 comments on this postAndy%26%23039%3Bs+Answers%3A+How+PEMCO+uses+social+media+to+connect+with+local+fans2010-07-22+11%3A43%3A49Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D11453
As an insurance brand based in the Northwest, PEMCO uses its regional identity to create connections with local fans, helping it compete against larger, more national brands.
- Connect online and offline engagement.
By Andy Sernovitz on June 17th, 2010 | 108752 comments on this postAndy%26%23039%3Bs+Answers%3A+How+The+Land+of+Nod+makes+the+most+of+customer+reviews2010-06-17+16%3A25%3A43Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D10875
The Land of Nod — a high-end children’s furniture retailer — started featuring customer reviews on its website in March 2008. Putting up the opinions of your customers for the world to see can be an intimidating concept for anyone, but for The Land of Nod, it’s made a huge impact on driving participation and engagement.
And as most great brands find out, the vast majority of Land of Nod customers love the retailer : 90% of reviews are four or five stars, and 36% of reviewers leave multiple reviews.[…] Continue Reading »
By Rob Birgfeld on April 7th, 2010 | 95841 comment on this postWith+changes%2C+Yelp+offers+a+peek+behind+the+curtain2010-04-07+13%3A47%3A50Rob+Birgfeldhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D9584
Two product changes are now live on the Yelp site:
- Visibility into filtered reviews: Yelp users now can see reviews that have been removed from the review string.
By Andy Sernovitz on August 27th, 2009 | 46839 comments on this postAndy%27s+Answers%3A+What+Google+means+to+your+advertising+and+word+of+mouth2009-08-27+12%3A02%3A39Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D4683
Your advertising may be what people see first, but it just sends people to the online hub of word of mouth: Google. While you may own the top several links, the rest are going to be from Wikipedia, news articles, blogs and other things you don’t control.
What to do:
- Always ask for online reviews. Google often displays reviews in search results, so make sure your biggest fans are sharing their opinions and ratings on places such as Yelp to ensure you’ve got plenty of honest, happy reviews showing up.