Archive for reviews SmartBlogs
The return on investment question is one that continues to challenge social media marketers. How do you define it? How do you track it? Is it even possible?
Dell has long been a leader in showing results for their social media efforts.
In his recent presentation at our BlogWell conference in Austin, Texas, Dell’s Adam Brown offered a few ideas on how Dell is doing it:[…] Continue Reading »
As an insurance brand based in the Northwest, PEMCO uses its regional identity to create connections with local fans, helping it compete against larger, more national brands.
In his recent BlogWell case study presentation, PEMCO’s Rod Brooks shared a bunch of tips on how to use social media to connect with a local audience. A few of his great ideas:
- Connect online and offline engagement.
The Land of Nod — a high-end children’s furniture retailer — started featuring customer reviews on its website in March 2008. Putting up the opinions of your customers for the world to see can be an intimidating concept for anyone, but for The Land of Nod, it’s made a huge impact on driving participation and engagement.
And as most great brands find out, the vast majority of Land of Nod customers love the retailer : 90% of reviews are four or five stars, and 36% of reviewers leave multiple reviews.[…] Continue Reading »
Yesterday CEO Jeremy Stoppelman announced substantive changes to the way Yelp displays and filters reader reviews. These changes directly impact the way users and businesses utilize the review site.
Two product changes are now live on the Yelp site:
- Visibility into filtered reviews: Yelp users now can see reviews that have been removed from the review string.
Your advertising may be what people see first, but it just sends people to the online hub of word of mouth: Google. While you may own the top several links, the rest are going to be from Wikipedia, news articles, blogs and other things you don’t control.
What to do:
- Always ask for online reviews. Google often displays reviews in search results, so make sure your biggest fans are sharing their opinions and ratings on places such as Yelp to ensure you’ve got plenty of honest, happy reviews showing up.
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