Archive for results SmartBlogs
Why social media deserves a smarter ROI
By Adi Gaskell on August 3rd, 2012 | 28441Comment on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2012%2F08%2F03%2Fwhy-social-media-deserves-smarter-roi%2FWhy+social+media+deserves+a+smarter+ROI2012-08-03+12%3A03%3A44Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D28441
From the dawn of the Web, marketers have been bogged down by chasing the wrong kind of return on investment. In the early days of the Web, site owners would chase hits and try and sell advertising based on the huge numbers they would report. Of course, a hit doesn’t equate to a visit, but that didn’t seem to matter.[…] Continue Reading »

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