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Why social media deserves a smarter ROI

By Adi Gaskell on August 3rd, 2012 | 28441Comment on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2012%2F08%2F03%2Fwhy-social-media-deserves-smarter-roi%2FWhy+social+media+deserves+a+smarter+ROI2012-08-03+12%3A03%3A44Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D28441

From the dawn of the Web, marketers have been bogged down by chasing the wrong kind of return on investment. In the early days of the Web, site owners would chase hits and try and sell advertising based on the huge numbers they would report. Of course, a hit doesn’t equate to a visit, but that didn’t seem to matter.[…] Continue Reading »

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Tags: Adi Gaskell, customer service, innovation, metrics, results, ROI, social media
Comment Bubble 28441Comment on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2012%2F08%2F03%2Fwhy-social-media-deserves-smarter-roi%2FWhy+social+media+deserves+a+smarter+ROI2012-08-03+12%3A03%3A44Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D28441
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