Archive for restaurants SmartBlogs
Social media is here to stay, so how does a restaurant utilize it properly? First, social media is not a replacement for traditional marketing; it is only another tool in your marketing toolbox. You might ask the reason you need to engage with social networks at all. Some statistics on social media and purchasing habits:
- Consumers are 71% more likely to make a purchase based on social media referrals.
Christmas is over, but there’s still New Year’s Eve, the last big holiday before the restaurant business slows and operators turn their attention to restaurant weeks and other events to fill tables until business perks up again.
While much was made in the media about a McDonald’s memo encouraging franchisees to boost sales by opening on Christmas, other chains starting with Denny’s make it a tradition to always be open, even on the holiday, as the Los Angeles Times reported.[…] Continue Reading »
Restaurants have more social-marketing applications and options this season, and some chains have been announcing splashy social plans in recent weeks. Chili’s Grill & Bar, for example, is sending out a different offer each day leading up to Christmas via Facebook, Twitter, Pinterest, mobile website and app as part of the chain’s “Holidaily” promotion.
The 32-day campaign uses social tools to create richer marketing by building on the Holidaily tradition started two years ago, largely because updates are daily, instead of weekly website postings or e-mails, Chili’s says.[…] Continue Reading »
Holiday hiring started in earnest this month at restaurants and retailers, with experts predicting seasonal job creation not seen since the Great Recession.
Retailers and restaurants told employment experts at Challenger, Gray & Christmas that they plan to add 413,700 temporary jobs, Fortune reported. Other estimates, including one from the National Retail Federation, put the number as high as 625,000, CBS Miami reported.[…] Continue Reading »
It’s easy to include Facebook in your marketing plan. The hard part is making it work for your business. You want your Facebook page to be engaging, informative and entertaining. You want your customers to be talking to and about your page. So who’s doing it right? We looked at many quickservice Facebook pages to come up with our list of five that are using Facebook right.[…] Continue Reading »
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