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7 ways social media is changing the way we do business
By Guest Blogger on February 7th, 2011 | 145669 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2011%2F02%2F07%2F7-ways-social-media-is-changing-the-way-we-do-business%2F7+ways+social+media+is+changing+the+way+we+do+business2011-02-07+13%3A35%3A33Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D14566
This post was written by Jay Baer and Amber Naslund and was culled from their book, “The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social,” available now.
Business has changed. This new era (we call it “The Now Revolution”) is characterized by speed, by new expectations and demands from customers, and by dynamic and ever-shifting systems and tools.[…] Continue Reading »
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Andy’s Answers: How Johnson & Johnson uses social media in highly regulated industries
By Andy Sernovitz on February 4th, 2011 | 1455411 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2011%2F02%2F04%2Fandys-answers-how-johnson-johnson-uses-social-media-in-highly-regulated-industries%2FAndy%E2%80%99s+Answers%3A+How+Johnson+%26amp%3B+Johnson+uses+social+media+in+highly+regulated+industries2011-02-04+14%3A20%3A50Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D14554
It can be challenging for anyone to get started in social media. It’s even tougher when you’re at a large company – and even tougher still when you’re at a large company in a highly regulated industry.
What topics are can you engage in? How do you create an efficient approval process? How and when should you respond to content on third-party websites?[…] Continue Reading »
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Social media judo: How to turn a fight into a brand-building moment
By Jesse Stanchak on January 25th, 2011 | 1437711 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2011%2F01%2F25%2Fsocial-media-judo-how-to-turn-a-fight-into-brand-building-moment%2FSocial+media+judo%3A+How+to+turn+a+fight+into+a+brand-building+moment2011-01-25+15%3A01%3A35Jesse+Stanchakhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D14377
In Monday’s post, Jay Baer and Amber Naslund explained how to use social networks to respond to a full-blown communications crisis. They offered some great advice for handling a PR nightmare on a social channel. But how can you keep it from getting to that point? How do you diffuse conflicts before they turn into all-hands situations?[…] Continue Reading »
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Are you responding to posts on social media sites?
By Derby Cox on June 29th, 2011 | 3 comments on this post
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
Last week’s poll question: How often do you respond to comments about your business on social media sites?
Frequently: 49.51%
Never: 21.08%
Rarely: 15.20%
Sometimes: 14.22%[…] Continue Reading »
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