Archive for response SmartBlogs

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

Last week’s poll question: How often do you respond to comments about your business on social media sites?
Frequently: 49.51%
Never: 21.08%
Rarely: 15.20%
Sometimes: 14.22%[…] Continue Reading »

This post was written by Jay Baer and Amber Naslund and was culled from their book, “The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social,” available now.

Business has changed. This new era (we call it “The Now Revolution”) is characterized by speed, by new expectations and demands from customers, and by dynamic and ever-shifting systems and tools.[…] Continue Reading »

It can be challenging for anyone to get started in social media. It’s even tougher when you’re at a large company — and even tougher still when you’re at a large company in a highly regulated industry.

What topics are can you engage in? How do you create an efficient approval process? How and when should you respond to content on third-party websites?[…] Continue Reading »

In Monday’s post, Jay Baer and Amber Naslund explained how to use social networks to respond to a full-blown communications crisis. They offered some great advice for handling a PR nightmare on a social channel. But how can you keep it from getting to that point? How do you diffuse conflicts before they turn into all-hands situations?[…] Continue Reading »