Archive for reputation SmartBlogs

When your company is so famous for something that its name becomes a verb (think Google and searching, Windex and window cleaning), you’ve done branding right. But what if you want to expand that brand beyond the stuff you’re famous for? That’s the blessing and curse Xerox faces as the king of copier machines branches out into business services such as managing health care plans.[…] Continue Reading »

The way you treat others tells us more about your values than anything you proclaim. Your every plan, decision, and action — at home, at work, and in your community — create your leadership legacy.

Allow me a tangential path for a moment. I attended a book marketing workshop a few weeks ago. Surrounded by successful thought leaders, authors and aspiring authors, the weekend was packed with relevant, actionable marketing ideas.[…] Continue Reading »

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

This week we asked, Would you rather integrate your personal and professional social media profiles or keep them separate? The results:

  • I like keeping them separate: 85.76%
  • I’d like to have one profile for everything: 11.65%
  • I don’t think it matters: 2.59%

It’s clear from the results that the vast majority of us would prefer to keep our personal and professional social media profiles separate.[…] Continue Reading »

Of all the challenges marketers at major brands face, a product recall can be one of the most difficult. It’s hard on a brand’s reputation, you’re facing lots of negative buzz — and in the worst cases, your product could pose a health risk to your customers.

But great marketers see the opportunities in these kinds of difficult situations.[…] Continue Reading »

Not too long ago, I met one of my best friends, Colleen, for a celebratory breakfast. The occasion was the completion of the manuscript for my book “The Truth About Getting the Best From People.” The real truth here, though, is that we were also celebrating a moment in time when I could finally stop talking about it and get on to other things in life.[…] Continue Reading »