Archive for reputation SmartBlogs
Even companies with exceptional customer service backgrounds can experience disaster at any moment. The internet makes it possible for even a minor customer service blunder to have a tremendous impact on your online reputation. Just like a natural disaster, it’s best to be prepared before the storm ever strikes.
Disasters can be sudden and unpredictable
A lot of companies believe that customer service disasters won’t happen to them, which makes their occurrence even more sudden.[…] Continue Reading »
By Andy Sernovitz on November 21st, 2013 | 477141 comment on this postAndy%27s+Answers%3A+How+Xerox+is+stepping+out+from+behind+the+copier+with+social+content2013-11-21+12%3A18%3A12Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D47714
When your company is so famous for something that its name becomes a verb (think Google and searching, Windex and window cleaning), you’ve done branding right. But what if you want to expand that brand beyond the stuff you’re famous for? That’s the blessing and curse Xerox faces as the king of copier machines branches out into business services such as managing health care plans.[…] Continue Reading »
The way you treat others tells us more about your values than anything you proclaim. Your every plan, decision, and action — at home, at work, and in your community — create your leadership legacy.
Allow me a tangential path for a moment. I attended a book marketing workshop a few weeks ago. Surrounded by successful thought leaders, authors and aspiring authors, the weekend was packed with relevant, actionable marketing ideas.[…] Continue Reading »
By Andy Sernovitz on August 18th, 2010 | 118043 comments on this postAndy%26%23039%3Bs+Answers%3A+How+to+use+social+media+during+a+product+recall2010-08-18+15%3A24%3A03Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D11804
Of all the challenges marketers at major brands face, a product recall can be one of the most difficult. It’s hard on a brand’s reputation, you’re facing lots of negative buzz — and in the worst cases, your product could pose a health risk to your customers.
But great marketers see the opportunities in these kinds of difficult situations.[…] Continue Reading »