Archive for referrals SmartBlogs
This post is by Greg Brown, chief revenue officer of Extole, a social-recommendation marketing platform that helps brands harness the marketing force of their social graphs.
Retailers and brands are increasingly recognizing the value of social marketing and are integrating this channel into their overall marketing efforts. Three-quarters of those polled in a recent Alterian study said they plan to increase spending on social and digital media this year.[…] Continue Reading »
John Jantsch, author of “Duct Tape Marketing” and “The Referral Engine,” shared a bunch of his smart, hands-on marketing ideas at our Word of Mouth Supergenius event.
In his discussion, he covered a bunch of his practical strategies behind creating a culture of earning referrals. A few big takeaways:
- Your customers aren’t your only talkers.
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