Archive for RedMango SmartBlogs
By Paul Barron on February 20th, 2013 | 38150Comment on this postBuffalo+Wild+Wings+soars+and+Starbucks+takes+a+tumble+in+RSMI+top+10+brand+rankings2013-02-20+13%3A00%3A13Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D38150
The Restaurant Social Media Index top 10 brand rankings from the fourth quarter are in, and there’s been quite an unexpected shift. Tracking more than 4,000 brands, 41 million U.S. consumers and more than 60,000 industry terms in 179,561 locations, the RSMI has become the most comprehensive index of its kind and continues to become increasingly competitive.[…] Continue Reading »
By Paul Barron on August 29th, 2012 | 29173Comment on this postBrand+love+and+the+social+consumer2012-08-29+12%3A00%3A24Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D29173
Measuring brand love is a sophisticated romance between art and science, and while the technology involved has a lot of moving parts, the premise boils down to one simple fact: people describe how they feel about this or that, including brands, and these descriptions can be coded, aggregated, and analyzed to measure sentiment.
Before social media, these descriptions were shared directly among family, friends, co-workers, and neighbors.[…] Continue Reading »
By Brooke Howell on June 17th, 2011 | 101501 comment on this postLive+from+%23OPENNYT%3A+The+daily-deal+debate+rages+on2011-06-17+21%3A06%3A18Brooke+Howellhttp%3A%2F%2Fsmartblogs.com%2Fleadership%2F%3Fp%3D10150
With stories of booms and busts brought on by daily deals from Groupon and its competitors, a debate has arisen among small-business owners over the wisdom of participating in the Web-based bargains.