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By Jeremy Epstein on February 21st, 2013 | 382143 comments on this postReal-time+social+at+scale%3A+Oreos%2C+Marco+Rubio+and+unplanned+moments2013-02-21+12%3A02%3A38Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D38214
When Sen. Marco Rubio, R-Fla., reached for a bottle of Poland Spring water during his response to President Barack Obama’s State of the Union address, it quickly became a social media meme.
That incident could have been exploited in the moment by Poland Spring or parent Nestle, a real-time marketing amplification to match the “Oreo standard” from this year’s Super Bowl power outage.[…] Continue Reading »