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Is a real-time response really what’s best for your brand?

By Leigh Dow on July 26th, 2012 | 281002 comments on this post2012-07-26+19%3A16%3A33Guest+Blogger

Some social media pundits claim that we are in an age of “real-time” media. And, to some degree, that is true. But I think many of them would also agree that they don’t mean literally sharing every thought in real time — even if that’s not quite as catchy of a headline as “Real-Time Social Media, Except Please Don’t Really Do It That Way.”

True, social has changed some aspects of marketing and communication, adding tools to communicate and engage audiences.[…] Continue Reading »