Archive for QRcodes SmartBlogs

Whether your brand is already off and running with mobile ordering, or you’re still figuring out how to make it work, technologies such as NFC, QR codes, Bluetooth Smart, Wi-Fi, geo-fencing and in-app check-ins are here to stay. And they have the potential to transform both the brand and its operations.

Combined, these technologies and techniques make up a class called “mobile presence technologies,” which can communicate a customer’s proximity to a restaurant location.[…] Continue Reading »

QR codes have really taken off recently as marketers find creative ways to integrate them into campaigns. Below is a roundup of some of the best campaigns and uses for QR codes.

Lifestyle

1) Tesco’s Home Plus supermarket found a unique way to help hardworking Koreans with their grocery shopping. They placed lifelike billboards depicting supermarket shelves in the subway and shoppers could scan the QR codes with a phone application as they waited for their trains.[…] Continue Reading »

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

This week, we asked: What social media technology are you most excited about for the coming year? The results:

  • Integration between social platforms 36.99%
  • QR codes, augmented reality and other real world-based tools 23.29%
  • Established social networks on mobile devices 13.70%
  • Location-based social networks 11.64%
  • Niche social networks 8.90%
  • Open-source social networks 5.48%
  • […] Continue Reading »

“Mobile is the glue” that binds a person’s online life to their real-world activities, argued Tim Hayden, chief marketing officer and co-founder of 44Doors, at a recent BlogWorld and New Media Expo session. Your customers are on the go, and your marketing needs to reflect that reality.

But before a business can take advantage of the power of mobile, it needs to optimize its marketing efforts to reach customers on the move, Hayden said.[…] Continue Reading »

This post is written by Geoff Livingston, an author and co-founder of Zoetica. Read more of his writing at his personal website and follow him @Geoffliving.

It’s easy to gripe online about the ways that something could be better. During the holidays, however, it’s always good to consider things that filled us with a sense of gratitude.[…] Continue Reading »