Archive for QRcodes SmartBlogs
QR codes have really taken off recently as marketers find creative ways to integrate them into campaigns. Below is a roundup of some of the best campaigns and uses for QR codes.
Lifestyle
1) Tesco’s Home Plus supermarket found a unique way to help hardworking Koreans with their grocery shopping. They placed lifelike billboards depicting supermarket shelves in the subway and shoppers could scan the QR codes with a phone application as they waited for their trains.[…] Continue Reading »
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: What social media technology are you most excited about for the coming year? The results:
- Integration between social platforms 36.99%
- QR codes, augmented reality and other real world-based tools 23.29%
- Established social networks on mobile devices 13.70%
- Location-based social networks 11.64%
- Niche social networks 8.90%
- Open-source social networks 5.48%
“Mobile is the glue” that binds a person’s online life to their real-world activities, argued Tim Hayden, chief marketing officer and co-founder of 44Doors, at a recent BlogWorld and New Media Expo session. Your customers are on the go, and your marketing needs to reflect that reality.
But before a business can take advantage of the power of mobile, it needs to optimize its marketing efforts to reach customers on the move, Hayden said.[…] Continue Reading »
This post is written by Geoff Livingston, an author and co-founder of Zoetica. Read more of his writing at his personal website and follow him @Geoffliving.
It’s easy to gripe online about the ways that something could be better. During the holidays, however, it’s always good to consider things that filled us with a sense of gratitude.[…] Continue Reading »
Google’s new location-based service; Path’s promise to simplify your social circle; and how a bar code can connect reality to the Internet.
It’s all on this past week’s top 5 most-clicked links in SmartBrief on Social Media:
- Twitter unveils its Analytics platform
- Facebook unveils a streamlined message system
- Path promises to shrink your social circle
- Google launches a location-based recommendation engine
- QR codes bring social-media marketing into the real world
Image credit: narvikk, via iStock Photo[…] Continue Reading »
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