Archive for publicrelations SmartBlogs
Companies are protective of the brand they have developed because it represent the relationship they’ve built with consumers. Copyright infringement puts that brand in danger, and companies can be quick to sue when they think their brand has been misused. Companies usually seek monetary compensation for infringement, which can lead to a lengthy trial and battered public opinion.[…] Continue Reading »
If you’ve been relying on news releases and other traditional public relations tactics to draw attention to your business, it’s time to update your strategy, said panelists at the “Making a Great ImPRESSion” breakout session at The New York Times Small Business Summit.
“We’re sending less press releases than we have ever sent before,” said Heather Whaling, president of Geben Communications.[…] Continue Reading »
Imagine you built up a vast social media following — but because of one small oversight, your reputation started to crumble right before your eyes. Sadly, this scenario is not that farfetched, because some businesses leap into the social media arena without understanding how to maintain a relationship with their customers while avoiding some obvious pitfalls.
By studying some mistakes by other companies that have resulted in negative exposure, you can learn how your business can avoid a similar fate.[…] Continue Reading »
Rogers Communications is one of the world’s largest communications companies. Based in Canada, it’s a huge provider of wireless and cable TV.
And like every cable company, Rogers has plenty of critics. But unlike some companies experiencing negative word of mouth, Rogers doesn’t operate with noise-canceling headphones. It’s listening, it’s responding and it’s taking real action to convert critics into fans.[…] Continue Reading »
Much to my chagrin, behavioral experts would consider me an introvert. For a PR professional, it’s almost a death knell. For a creative type, however, it can be a blessing. And for someone who dabbles in the digital space, it could be a perfect match.
Lucky for me, I’m all of the above.
Let’s get something straight: An introvert isn’t necessarily a shrinking violet.[…] Continue Reading »
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