Archive for publicrelations SmartBlogs
By Murray Newlands on July 24th, 2012 | 279241 comment on this postWhat+Jack+Daniel%27s+can+teach+you+about+the+value+of+closely+monitoring+your+brand2012-07-24+11%3A55%3A31Murray+Newlandshttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D27924
Companies are protective of the brand they have developed because it represent the relationship they’ve built with consumers. Copyright infringement puts that brand in danger, and companies can be quick to sue when they think their brand has been misused. Companies usually seek monetary compensation for infringement, which can lead to a lengthy trial and battered public opinion.[…] Continue Reading »
By Brooke Howell on July 6th, 2012 | 269231 comment on this postLive+from+%23OPENNYT%3A+It+takes+more+than+old-school+PR+to+get+noticed2012-07-06+11%3A00%3A45Brooke+Howellhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D26923
If you’ve been relying on news releases and other traditional public relations tactics to draw attention to your business, it’s time to update your strategy, said panelists at the “Making a Great ImPRESSion” breakout session at The New York Times Small Business Summit.
By A.J. Ghergich on July 5th, 2012 | 26493Comment on this post5+ways+social+media+mistakes+are+damaging+companies%E2%80%99+reputations+online2012-07-05+11%3A55%3A29Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D26493
Imagine you built up a vast social media following — but because of one small oversight, your reputation started to crumble right before your eyes. Sadly, this scenario is not that farfetched, because some businesses leap into the social media arena without understanding how to maintain a relationship with their customers while avoiding some obvious pitfalls.
By studying some mistakes by other companies that have resulted in negative exposure, you can learn how your business can avoid a similar fate.[…] Continue Reading »
By Andy Sernovitz on July 2nd, 2012 | 268301 comment on this postAndy%27s+Answers%3A+How+Rogers+Communications+is+turning+big+critics+into+big+fans2012-07-02+11%3A26%3A51Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D26830
Rogers Communications is one of the world’s largest communications companies. Based in Canada, it’s a huge provider of wireless and cable TV.
And like every cable company, Rogers has plenty of critics. But unlike some companies experiencing negative word of mouth, Rogers doesn’t operate with noise-canceling headphones. It’s listening, it’s responding and it’s taking real action to convert critics into fans.[…] Continue Reading »
By Darcy Silvers, APR, ABC on April 16th, 2012 | 241929 comments on this postThe+quiet+person%27s+guide+to+getting+people+talking+online2012-04-16+11%3A35%3A44Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D24192
Much to my chagrin, behavioral experts would consider me an introvert. For a PR professional, it’s almost a death knell. For a creative type, however, it can be a blessing. And for someone who dabbles in the digital space, it could be a perfect match.
Lucky for me, I’m all of the above.
Let’s get something straight: An introvert isn’t necessarily a shrinking violet.[…] Continue Reading »