Archive for promotion SmartBlogs
Having a mentor or a sponsor is important to career success, but we can’t rely on others alone to let the world know how much we have to offer. We have to give those who can help us something to work with. What’s more, leaders who make it to the top have to move beyond self-promotion and become adept at true thought leadership — in their company and industry.[…] Continue Reading »
Being friends with us writer types can be amusing most times. We almost always have at least one story to tell that’s worth a drink, if not a dinner. Here’s the problem: One of these days, the story will be about you. Dollars to doughnuts, make friends with a writer and you’ll eventually be blog fodder.
So let me tell you about a friend of mine.[…] Continue Reading »
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: Do you believe that “soft” metrics such as “likes,” comments and follower counts are effective measures of social media performance, and do you personally rely on them? The results:
- No, but I still rely on soft metrics to measure performance: 30%
- No, and I don’t rely on soft metrics to measure performance: 26.88%
- Yes, but I don’t rely on soft metrics to measure performance: 25%
- Yes, and I rely on soft metrics to measure performance: 18.13%
There’s a long-standing debate in social media circles about the usefulness of so-called soft metrics — likes, comments and shares — basically, the stuff that’s really easy to measure.[…] Continue Reading »
The Year of the Dragon begins today, and chains and independents nationwide are offering promotions and limited-time menus throughout the 15-day Chinese New Year celebration.
- P.F. Chang’s China Bistro is presenting its restaurant guests and Facebook application users with red envelopes including secret offers into February. Red envelopes are traditional at Chinese New Year, and the color symbolizes good fortune.
The National Restaurant Association predicts that 20% of Americans will order takeout or delivery from a restaurant this Halloween, and 16% will go out to celebrate at a bar or restaurant. NRA recently surveyed about 1,000 American adults about their plans for Halloween.
This year, Halloween falls on a Monday, which is the least popular day to dine out, and that might bring in some unexpected traffic, says NRA’s Hudson Riehle.[…] Continue Reading »
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