Archive for ProjectREV SmartBlogs

Andy's Answers: How Deluxe used a social project to reposition its brand

By Andy Sernovitz on December 29th, 2011 | 184631 comment on this post2011-12-29+10%3A50%3A54Andy+Sernovitz

Deluxe is in the middle of a big brand and strategy shift. It is the world’s largest printer of checks, but it is working to become a brand known for products and services that help small businesses expand.

To demonstrate this shift, Deluxe launched Project REV, a yearlong marketing lab in which nine small-business owners were given $5,000 in Deluxe marketing products and services as well as expert consulting.[…] Continue Reading »