Archive for ProjectREV SmartBlogs
By Andy Sernovitz on December 29th, 2011 | 184631 comment on this postAndy%26%23039%3Bs+Answers%3A+How+Deluxe+used+a+social+project+to+reposition+its+brand2011-12-29+10%3A50%3A54Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D18463
Deluxe is in the middle of a big brand and strategy shift. It is the world’s largest printer of checks, but it is working to become a brand known for products and services that help small businesses expand.
To demonstrate this shift, Deluxe launched Project REV, a yearlong marketing lab in which nine small-business owners were given $5,000 in Deluxe marketing products and services as well as expert consulting.[…] Continue Reading »