Archive for pollanalysis SmartBlogs

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Are your company’s social media marketing efforts centrally run?

  • Yes — one division handles social media outreach for the whole company 63.16%
  • No — different divisions handle their own social media outreach 33.83%
  • Not applicable — my company outsources its social media or doesn’t use it for marketing 3.01%
  • […] Continue Reading »

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

Last week’s poll question: Is your company using social games as part of its advertising strategy?

  • No, and my company isn’t interested in social games: 73.95%
  • No, but my company is interested in social games: 12.61%
  • Yes — sponsoring games: 4.20%
  • Yes — some combination of strategies: 3.36%
  • Yes — creating games: 2.52%
  • Yes — other: 1.68%
  • Yes — running display ads: 0.84%
  • Yes — branding virtual items in games: 0.84%
  • […] Continue Reading »

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

Last week’s poll question: How often do you respond to comments about your business on social media sites?
Frequently: 49.51%
Never: 21.08%
Rarely: 15.20%
Sometimes: 14.22%[…] Continue Reading »