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SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

This week we asked, How much do you use social networks to keep up-to-date on the presidential election? The results:

  • Social networks are not a source of news for me: 35.29%
  • Social networks are one of several sources of news I consult: 30.59%
  • Social networks are an occasional source of news for me: 25.29%
  • Social networks are my primary source of news: 5.88%
  • Social networks are my only source of news: 2.94%

Social media is certainly part of the media mix for a majority of SmartBrief on Social Media readers.[…] Continue Reading »