Typical market research surveys a focus group of people — likely customers or potential customers — who know they’re being interviewed. But what happens when you look at the millions of customer conversations already had on the social Web? These conversations are unfiltered and without the bias of someone asking direct questions.
Interestingly, you can learn a lot about your customers from diving into this way of researching the market.[…] Continue Reading »
James E. Rohr is chairman and CEO of The PNC Financial Services Group, one of the largest diversified financial services companies in the U.S. Rohr joined PNC in 1972 and held marketing and management positions in several corporate banking areas, including lending, treasury management services and merchant banking, before he was named CEO in May 2000 and chairman in May 2001.[…] Continue Reading »