Archive for planning SmartBlogs
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: How often do you review your social media strategy?
- We don’t have a social media strategy: 31.62%
- Less than three months between reviews: 25.64%
- Every three to six months: 21.37%
- Every six to nine months: 10.26%
- Every nine to 12 months: 5.13%
- Every 12 to 18 months: 3.42%
- Every 18 to 24 months: 1.71%
- More than two years between reviews: 0.85%
Is a social media strategy necessary?[…] Continue Reading »
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Sales — tracks feedback from sales managers and executives. We run the poll question each Wednesday in our e-newsletter.
Last week, we asked: Have you finished your planning for 2012?
- No: 83.02%
- Yes: 16.98%
This time of year is crunch time — you have to ensure you are meeting current-year goals while at the same time laying out next year’s plan.[…] Continue Reading »
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Sales — tracks feedback from sales managers and executives. We run the poll question each Wednesday in our e-newsletter.
Last week, we asked: Do you work over the weekend so your can hit the ground running Monday morning?
- Yes, often: 39.75%
- Yes, infrequently: 21.12%
- Yes, always: 19.88%
- No: 19.25%
A concept that resonates with sales leaders and salespeople I train: “Plan your work, and work your plan.” Put a plan in place that enables you to maximize your productive selling time as well as manage service and reporting aspects of your job.[…] Continue Reading »
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Sales — tracks feedback from sales managers and executives. We run the poll question each Wednesday in our e-newsletter.
Last week, we asked: Do you have plans in place to handle the problems that could present themselves without warning?
- No: 80%
- Yes: 20%
When I saw these results, my first thought was, “at least you’re honest.” It’s often hard to carve out the time to put contingency plans in place when you are so busy with the strategic and tactical issues you must manage when everything is going as planned.[…] Continue Reading »
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Have you ever crowdsourced a problem? Were you happy with the result?
- No, but I’m interested in trying it: 32.72%
- Yes, and I would do it again: 27.78%
- Not sure what crowdsourcing is: 21.60%
- No, and I’m not interested in trying it: 13.58%
- Yes, but I wouldn’t do it again: 4.32%
Crowdsourcing is like the practical uncle of social media: none of the fuzzy nonsense about engagement, just a laser focus on solving a problem.[…] Continue Reading »
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