Archive for Pfizer SmartBlogs

Pfizer, the multinational pharmaceutical giant, has become increasingly intentional about shaping its culture. You can see evidence of Pfizer’s commitment in Ian Read’s letter to stakeholders the year after he became CEO:

In 2011, we thoroughly explored what our culture is and how it needs to evolve. We engaged with leaders across the business and sought the candid input of approximately 11,000 colleagues globally.[…] Continue Reading »

This year, I watched Genevieve Mazzeo of ConAgra Foods give a presentation about how her company is creating community around brands such as Slim Jim. I remember being surprised to learn that more than 400,000 people were part of that brand’s Facebook community — and even more amazed to learn that posts on the brand’s Facebook wall routinely draw hundreds of responses.[…] Continue Reading »

Why did America’s 18th richest man bury a clock underground? Why did Pfizer’s former CEO get pushed out? How can you copy the Gipper’s leadership style?

Find the answer to these questions and more in this week’s top five most-clicked links in SmartBrief on Leadership:

Image credit: narvikk, via iStockphoto[…] Continue Reading »

Embracing social media tools can be tough for big brands. When you’re a big brand in a highly regulated industry, it can seem impossible.

But Pfizer — thanks in large part to Kate Bird and her team — is creating policies and tools that allow departments to engage in social media with confidence, knowing that they’re doing so ethically, transparently and with patient safety as a priority.[…] Continue Reading »