Archive for PaulBarron SmartBlogs
Fast casual has certainly given other segments in the restaurant industry a run for their money in the past few years, and it’s no surprise that this segment has become the fastest-growing in the industry. The combination of fresh, made-to-order, customizable and less costly food is more appealing in terms of healthiness, transparency and cost-saving options. But most recently, we’re seeing casual dining trends increase as well, with consumers visiting casual restaurants even more than fast casuals, proving that a little competition can be a good thing.[…] Continue Reading »
Measuring brand love is a sophisticated romance between art and science, and while the technology involved has a lot of moving parts, the premise boils down to one simple fact: people describe how they feel about this or that, including brands, and these descriptions can be coded, aggregated, and analyzed to measure sentiment.
Before social media, these descriptions were shared directly among family, friends, co-workers, and neighbors.[…] Continue Reading »