Archive for PaulBarron SmartBlogs

The 2nd Annual RIZMYs Awards are quickly approaching! Again, the ceremony will be held at the at FSTEC NexGen conference, taking place in New Orleans on September 22nd. The RIZMYs return after a successful show last year, to showcase the best social and digital brands in the Restaurant & Hospitality industry.

How the finalists are selected

What makes the RIZMYs Awards so different is that the finalists are not hand-selected.[…] Continue Reading »

For the past two quarters, Taco Bell has held the Restaurant Social Media Index’s No. 1 spot on our Overall Top 250 list. The Live Mas brand unseated McDonald’s in Q1 2013. This quarter, however, several brands — including the No. 1 — have shifted. Chipotle took the top spot (up from No. 8 in Q2 2013) for the first time on the Overall Top 250.[…] Continue Reading »

The much-anticipated Q2 2013 Restaurant Social Media Index (RSMI) data has been released, and a lot of brands have moved around in Q2.

The RSMI currently tracks 52 Million Social Restaurant Consumers and 6,200 brands on 17 social platforms, and continues to grow. RSMI scores are determined by three core measurements: influence, sentiment and engagement. As you may recall, two new elements have been added as of Q1 2o13: mobile and location-based activity.[…] Continue Reading »

Fast casual has certainly given other segments in the restaurant industry a run for their money in the past few years, and it’s no surprise that this segment has become the fastest-growing in the industry. The combination of fresh, made-to-order, customizable and less costly food is more appealing in terms of healthiness, transparency and cost-saving options. But most recently, we’re seeing casual dining trends increase as well, with consumers visiting casual restaurants even more than fast casuals, proving that a little competition can be a good thing.[…] Continue Reading »

The Restaurant Social Media Index top 10 brand rankings from the fourth quarter are in, and there’s been quite an unexpected shift. Tracking more than 4,000 brands, 41 million U.S. consumers and more than 60,000 industry terms in 179,561 locations, the RSMI has become the most comprehensive index of its kind and continues to become increasingly competitive.[…] Continue Reading »