Archive for PatrickDurando SmartBlogs
Andy’s Answers: How McGraw-Hill does amazing things with its social intranet
By Andy Sernovitz on November 20th, 2012 | 335372 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2012%2F11%2F20%2Fandys-answers-how-mcgraw-hill-amazing-things-social-intranet%2FAndy%27s+Answers%3A+How+McGraw-Hill+does+amazing+things+with+its+social+intranet2012-11-20+13%3A00%3A25Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D33537
What could help a huge corporation such as McGraw-Hill operate more efficiently, connect global offices, crowdsource ideas and develop products? Patrick Durando, senior director of global new media, prescribed a social intranet. It’s kind of like Facebook for an enterprise — but, Durando warns, don’t tell your executives that.
Instead, tell them about the story of how one employee met with a client, figured out the person’s biggest issue, essentially “tweeted” it internally and received 25 answers across all departments on his cab ride back to the office.[…] Continue Reading »
335372 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2012%2F11%2F20%2Fandys-answers-how-mcgraw-hill-amazing-things-social-intranet%2FAndy%27s+Answers%3A+How+McGraw-Hill+does+amazing+things+with+its+social+intranet2012-11-20+13%3A00%3A25Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D33537Permalink

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