Archive for packaging SmartBlogs
Millennial consumers are having a noticeable effect on food and beverage brands, and their influence is increasingly being reflected in the products’ packaging. As the 21 million-strong generation wields its $1.3 trillion in direct spending power, brands have begun to take note of their product preferences and the trends that are driving their purchasing decisions.
This generation cares more about the benefits of the products, including the emotional benefits, so the goodness should be spelled out on the packaging.[…] Continue Reading »
Nowadays, having a brand with a long history isn’t enough to keep consumer loyalty and capture their spending dollars. From Oscar Mayer rebranding its Lunchables line to KC Masterpiece updating its packaging design, many companies, no matter how long they’ve been around, are making changes to stay current and remain fresh in the minds of consumers, and communicating messages of authenticity through packaging is key, experts agree.[…] Continue Reading »
Recycling cans, bottles, paper and plastic has become a no-brainer in households across the country as Americans and the towns they live in strive to grow greener. That said, what happens to the package at the end of its life is only one of several factors that go into a package’s sustainability score.
Food, beverage and consumer product manufacturers will cut about 4 billion pounds of waste from the packaging they generate between 2005 and 2020, according to a 2011 study from the Grocery Manufacturers Association, with a combination of efforts, including using fewer materials in the process, using more sustainable materials, and making more packaging that’s recyclable and that degrades faster.[…] Continue Reading »
To make products stand out on the grocery store shelf, food- and beverage-makers are investing in sustainable packaging that consumers can feel good about purchasing, both for its lower environmental impact and for its attractive, fashion-forward designs. And as packaging becomes almost as important as the product it holds, packaging design has been elevated to an art form.[…] Continue Reading »