Archive for oreo SmartBlogs
Millennial consumers are having a noticeable effect on food and beverage brands, and their influence is increasingly being reflected in the products’ packaging. As the 21 million-strong generation wields its $1.3 trillion in direct spending power, brands have begun to take note of their product preferences and the trends that are driving their purchasing decisions.
This generation cares more about the benefits of the products, including the emotional benefits, so the goodness should be spelled out on the packaging.[…] Continue Reading »
Food and beverage companies have always played a role in Super Bowl advertising and this year is no exception. In addition to regulars like Doritos, Coca-Cola, Pepsi and Budweiser, commercials during the big game will include spots for pistachios, Butterfingers, Cheerios and two kinds of Greek yogurt, according to Advertising Age, and this year, companies will also use social media to get in on the game.[…] Continue Reading »