Archive for oreo SmartBlogs

Millennial consumers are having a noticeable effect on food and beverage brands, and their influence is increasingly being reflected in the products’ packaging. As the 21 million-strong generation wields its $1.3 trillion in direct spending power, brands have begun to take note of their product preferences and the trends that are driving their purchasing decisions.

This generation cares more about the benefits of the products, including the emotional benefits, so the goodness should be spelled out on the packaging.[…] Continue Reading »

Many seasoned marketers are all too eager to leave the social media marketing to younger professionals. The ever-evolving social media space can feel daunting to traditional marketers accustomed to broadcast and print marketing. But while the technology is different, the basic building blocks of marketing still hold true.

When creating a marketing campaign delivered through any media, you must…

  1. Identify your target market.
  2. […] Continue Reading »

It’s no secret that making the most of social media is integral to the marketing, branding and customer services goals of any business. For small businesses, this can be especially true. In many cases, though, worthwhile social media management is easier said than done. Sometimes, taking a look at the way larger brands utilize their social media accounts can often be insightful.[…] Continue Reading »

Big brands have the budgets and the marketing muscle to create successful social media campaigns, but even small business owners working with shoe-string budget can seize the power of social media to engage your audience and further develop brand identity.

We’ve tracked down some of the most successful big-brand campaigns taking place right now to help get you started.[…] Continue Reading »

Food and beverage companies have always played a role in Super Bowl advertising and this year is no exception. In addition to regulars like Doritos, Coca-Cola, Pepsi and Budweiser, commercials during the big game will include spots for pistachios, Butterfingers, Cheerios and two kinds of Greek yogurt, according to Advertising Age, and this year, companies will also use social media to get in on the game.[…] Continue Reading »