Archive for oreo SmartBlogs

Food and beverage companies have always played a role in Super Bowl advertising and this year is no exception. In addition to regulars like Doritos, Coca-Cola, Pepsi and Budweiser, commercials during the big game will include spots for pistachios, Butterfingers, Cheerios and two kinds of Greek yogurt, according to Advertising Age, and this year, companies will also use social media to get in on the game.[…] Continue Reading »

Why do Lady Gaga fans sleep on the streets of New York in glittery underwear just to score tickets to her shows? Why do sports enthusiasts wear hats made out of cheese in support of their favorite team? What motivates political activists to knock on doors during election season, and how did Oreo come to dominate America’s cookie market with more than 33 million Facebook fans?[…] Continue Reading »

When Sen. Marco Rubio, R-Fla., reached for a bottle of Poland Spring water during his response to President Barack Obama’s State of the Union address, it quickly became a social media meme.

That incident could have been exploited in the moment by Poland Spring or parent Nestle, a real-time marketing amplification to match the “Oreo standard” from this year’s Super Bowl power outage.[…] Continue Reading »

With 11 million fans, Oreo is one of the top Facebook pages in the world. It’s not by accident; it’s the result of a lot of hard work from Beth Reilly and her team at Kraft Foods to fish where the fish are and reach Mom where she’s already spending her time: Facebook.

In her recent BlogWell case-study presentation, Reilly explained how Kraft built this strategy.[…] Continue Reading »