Archive for onlineshopping SmartBlogs

Brought to you by Coca Cola Refreshments.

Joseph C. Magnacca is president of daily living products and solutions at Walgreens, which he joined as president of Duane Reade in 2010. In his prior experience, he served as vice president of marketing for Loblaw in Canada from 1986 to 2002 and as executive vice president of marketing and merchandising for Shoppers Drug Mart in Canada from 2002 to 2008.[…] Continue Reading »

Online shopping grows larger and larger each year. Forrester Research predicts that 167 million consumers in the U.S. will spend $226 billion online in 2012. Consumers shopped online in full force on Black Friday in 2012. ComScore reports that Americans spent $1.04 billion to kick off their holiday shopping. What type of consumer is most likely to shop online and where do they live?[…] Continue Reading »

I recently came across a Nielsen report on social media that has a few illuminating statistics about online engagement and shopping. It turns out that Americans spend three times as much time on social media as on e-mail. Specifically, they report that Americans spend 7.6% of their time on traditional e-mail and 23% on social networks.[…] Continue Reading »

Is social media driving tech-accessory purchases? The answer, at this point, seems to be “yes and no,” said Chris Ely, manager of industry analysis for the Consumer Electronics Association, who outlined results of a study during the session “Tech Accessories in the New Social Paradigm” at the 2012 International CES in Las Vegas.

CEA conducted a qualitative study of 1,000 U.S.[…] Continue Reading »

This Spotlight on Social Commerce series is brought to you by Bazaarvoice, bringing the power of social commerce to the world’s best brands. Once a month, this blog will focus on the tactics, best practices and trends on the intersection of social media and commerce.

Levi’s integrated Facebook functionality into its online Friends Store, allowing shoppers to see the styles their friends were most interested in — and make a few recommendations of their own.[…] Continue Reading »