Archive for onlinecommunity SmartBlogs

Your logo is obviously your brand ambassador and it should be on every written and visual item you create. If you are educating your target consumers about your brand and are linking it with your brand logo, then it becomes easier to prompt buying/converting actions later down the line with things as simple as logo exposure. But beyond your logo, there are many things you can do to promote your brand via the Internet.[…] Continue Reading »

Donna Farrugia is executive director of The Creative Group, a specialized staffing firm that places a comprehensive range of design and marketing professionals with organizations. She has more than 25 years of experience in marketing, business development and management. I interviewed Farrugia on the trend of using social-networking websites for business and how executives can create and maintain an effective online presence.[…] Continue Reading »

Savvy social-media marketers know that the real point of social tools is not to get the most “fans,” “friends” or “followers” but to convert those virtual contacts into real-world customers. What they may not realize is that many people involved in online communities are creating and developing offline communities to do just that.

Offline communities present an often-untapped opportunity to get people engaged and bring in new business, says Meetup co-founder and CEO Scott Heiferman, who was part of a panel on “Leveraging The Digital Space to Grow Your Business” last month at the The New York Times Small Business Summit.[…] Continue Reading »

The 5 most-clicked links in SmartBrief on Social Media this past week:

to trust their friends[…] Continue Reading »

As part of our upcoming special report, “Making the Case for Social Media,” I spoke with Valeria Maltoni, a PR/marketing/communications expert who specializes in customer dialogue and brand management. Valeria is a member of the SmartBrief on Social Media Advisory Board, and her blog is recognized among the world’s top online marketing blogs. “Making the Case for Social Media” publishes on Tuesday; if you’re not already a SmartBrief on Social Media subscriber, sign up today so you won’t miss it![…] Continue Reading »