Archive for onlinecommunity SmartBlogs

Donna Farrugia is executive director of The Creative Group, a specialized staffing firm that places a comprehensive range of design and marketing professionals with organizations. She has more than 25 years of experience in marketing, business development and management. I interviewed Farrugia on the trend of using social-networking websites for business and how executives can create and maintain an effective online presence.[…] Continue Reading »

Savvy social-media marketers know that the real point of social tools is not to get the most “fans,” “friends” or “followers” but to convert those virtual contacts into real-world customers. What they may not realize is that many people involved in online communities are creating and developing offline communities to do just that.

Offline communities present an often-untapped opportunity to get people engaged and bring in new business, says Meetup co-founder and CEO Scott Heiferman, who was part of a panel on “Leveraging The Digital Space to Grow Your Business” last month at the The New York Times Small Business Summit.[…] Continue Reading »

The 5 most-clicked links in SmartBrief on Social Media this past week:

to trust their friends[…] Continue Reading »

As part of our upcoming special report, “Making the Case for Social Media,” I spoke with Valeria Maltoni, a PR/marketing/communications expert who specializes in customer dialogue and brand management. Valeria is a member of the SmartBrief on Social Media Advisory Board, and her blog is recognized among the world’s top online marketing blogs. “Making the Case for Social Media” publishes on Tuesday; if you’re not already a SmartBrief on Social Media subscriber, sign up today so you won’t miss it![…] Continue Reading »

The 5 most-clicked links in SmartBrief on Social Media this past week:

Image credit, iStock[…] Continue Reading »