Archive for OlivierBlanchard SmartBlogs

The 5 most-clicked links in SmartBrief on Social Media this past week:

trust their friends[…] Continue Reading »

Saying nonprofits don’t have a ton in common with the business world might be the understatement of the year. They have different goals, operate under different restrictions and often have very different outlooks.

So you’d expect them to approach social media from radically different angles. But as Olivier Blanchard explained at Wednesday’s Buzz 2010 event, which SmartBrief helped organize, the two kinds of organizations certainly have their differences, yet the ways they approach social media have more in common with each other than you might think.[…] Continue Reading »

Olivier Blanchard is perhaps the most sought-after expert for those looking to connect the dots between social media and return-on-investment. Not only are we lucky enough to have him on our SmartBrief on Social Media Advisory Board, Olivier is sending off the Buzz 2010 Summer Series with a serious exclamation point. Before we introduce him to the association and nonprofit world here in D.C.[…] Continue Reading »

As part of our upcoming special report, “Measuring Your Success,” I spoke with Olivier Blanchard, a brand strategist with 15 years of marketing management experience across a variety of B2B and B2C industries, from manufacturing and distribution to new media and consumer goods. He manages BrandBuilder Marketing, a brand consulting and marketing management firm based in Greenville, S.C., that helps companies combine traditional and new/social media to achieve their brand-building.[…] Continue Reading »