Archive for OlivierBlanchard SmartBlogs
The 5 most-clicked links in SmartBrief on Social Media this past week:
- 20 greatest social-media campaigns of all time
- 13 skills social-media leaders can’t do without
- 5 successful location campaigns — and 5 big losers
- How do you define social-media ROI?
- How nonprofits make sense of social-media ROI
By Jesse Stanchak on August 19th, 2010 | 1184214 comments on this postUnderstanding+social-media+ROI+in+the+nonprofit+space2010-08-19+13%3A31%3A34Jesse+Stanchakhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D11842
Saying nonprofits don’t have a ton in common with the business world might be the understatement of the year. They have different goals, operate under different restrictions and often have very different outlooks.
So you’d expect them to approach social media from radically different angles. But as Olivier Blanchard explained at Wednesday’s Buzz 2010 event, which SmartBrief helped organize, the two kinds of organizations certainly have their differences, yet the ways they approach social media have more in common with each other than you might think.[…] Continue Reading »
By Rob Birgfeld on August 17th, 2010 | 1180721 comments on this postMaking+sense+of+social-media+ROI+with+Olivier+Blanchard2010-08-17+11%3A37%3A20Rob+Birgfeldhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D11807
Olivier Blanchard is perhaps the most sought-after expert for those looking to connect the dots between social media and return-on-investment. Not only are we lucky enough to have him on our SmartBrief on Social Media Advisory Board, Olivier is sending off the Buzz 2010 Summer Series with a serious exclamation point. Before we introduce him to the association and nonprofit world here in D.C.[…] Continue Reading »
By Mary Ellen Slayter on November 17th, 2009 | 609310 comments on this postA+conversation+with+Olivier+Blanchard2009-11-17+21%3A08%3A40Mary+Ellen+Slayterhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D6093
As part of our upcoming special report, “Measuring Your Success,” I spoke with Olivier Blanchard, a brand strategist with 15 years of marketing management experience across a variety of B2B and B2C industries, from manufacturing and distribution to new media and consumer goods. He manages BrandBuilder Marketing, a brand consulting and marketing management firm based in Greenville, S.C., that helps companies combine traditional and new/social media to achieve their brand-building.[…] Continue Reading »