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Andy's Answers, video
Andy Sernovitz

Andy’s Answers: How NVIDIA uses YouTube videos to promote product launches

By Andy Sernovitz on July 9th, 2012 | 270941 comment on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2012%2F07%2F09%2Fandys-answers-how-nvidia-uses-youtube-videos-promote-new-product-launches%2FAndy%27s+Answers%3A+How+NVIDIA+uses+YouTube+videos+to+promote+product+launches2012-07-09+11%3A40%3A51Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D27094

NVIDIA’s Shanee Ben-Zur can’t tell you how to make a viral video — nobody can — but she can tell you how to make a very successful video.

In her BlogWell case study, Ben-Zur walked us through NVIDIA’s recent project using two videos to promote the launch of a product. One was wildly successful, one less so — and she was generous enough to share the lessons and big ideas from each.[…] Continue Reading »

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Tags: andy sernovitz, NVIDIA, PR, social media, video, youtube
Comment Bubble 270941 comment on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2012%2F07%2F09%2Fandys-answers-how-nvidia-uses-youtube-videos-promote-new-product-launches%2FAndy%27s+Answers%3A+How+NVIDIA+uses+YouTube+videos+to+promote+product+launches2012-07-09+11%3A40%3A51Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D27094
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