Archive for NVIDIA SmartBlogs
By Andy Sernovitz on July 9th, 2012 | 270941 comment on this postAndy%27s+Answers%3A+How+NVIDIA+uses+YouTube+videos+to+promote+product+launches2012-07-09+11%3A40%3A51Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D27094
NVIDIA’s Shanee Ben-Zur can’t tell you how to make a viral video — nobody can — but she can tell you how to make a very successful video.
In her BlogWell case study, Ben-Zur walked us through NVIDIA’s recent project using two videos to promote the launch of a product. One was wildly successful, one less so — and she was generous enough to share the lessons and big ideas from each.[…] Continue Reading »