Archive for NPR SmartBlogs

Q-and-A with Lars Schmidt: How NPR uses social media for recruiting

By Mary Ellen Slayter on August 2nd, 2011 | 169601 comment on this post2011-08-02+09%3A00%3A00Mary+Ellen+Slayter

Lars Schmidt is the director of talent acquisition at NPR.

NPR has a very strong consumer brand. How do you integrate that with the employer brand, particularly in social media?

We’re fortunate to have a great consumer brand, active and established channels in social media, and many engaged followers and fans. To me, that was the perfect foundation upon which to begin building our employment branding strategy and social media will play a huge part in that.[…] Continue Reading »