Archive for NorthwesternUniversity SmartBlogs

Almost all businesses are forced to place ethical decisions in the hands of their employees. Whether employees decide to do right or wrong in these situations is less clear-cut than employers think, suggests the results of an experiment done by researchers from Northwestern University’s Kellogg School of Management. Often, it takes very little to sway workers in either direction.[…] Continue Reading »

This post is by SmartBrief contributing editor Kaukab Jhumra Smith.

Videos that are going to be viewed primarily online or on mobile screens must be created differently than those watched on TV, says Mary Coffman, a broadcast journalism professor at Northwestern University’s Medill News Service.

Coffman, who also leads video-training sessions at the National Press Club, offers the following tips:

  1. Pick the right story.
  2. […] Continue Reading »