Archive for nike SmartBlogs
Innovation has for years come from designers and marketers, from the creators of new products. The top innovation consulting firms all spring from the roots of building new products. “Most innovative” lists are populated by … well, Apple is always first … then comes a predictable list of companies that make cool products: Nike, Samsung, etc.
But today’s new generation of innovators knows that innovation is no longer limited to the domain of companies who makes things you can see and touch.[…] Continue Reading »
The Olympic Games always attract a worldwide audience, and companies know their brand can benefit from reaching that large audience. But not all companies choose to pay huge sums of money to become an official sponsor, because they know they can connect with the same audience using marketing campaigns that create an association with the Games, without actually being a sponsor.[…] Continue Reading »
To Americans, a black and tan is an innocent (yet potent) drink that is usually made with an Irish beer, Guinness. In Ireland, however, the Black and Tans were a British paramilitary group that massacred civilians during the Irish Revolution. As a result, the Irish people were not happy about Nike’s choice to name its new trainer “Black and Tan,” and one politician even equated it to naming a U.S.[…] Continue Reading »
This post is by Greg Kesler and Amy Kates, managing partners at Kates Kesler Organization Consulting, the authors of “Leading Organization Design: How to Make Organization Design Decisions to Drive the Results You Need.” The authors consult with global companies trying to maximize value-delivery through organization design. E-mail them at greg@kateskesler.com and amy@kateskesler.com.
Get ready to rumble
For years, leaders have tried to create smooth-running organizations where complexity, tension, conflict and overlapping lines of authority are at a minimum.[…] Continue Reading »
Twitter
Facebook
Linkedin
RSS
