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Fifteen years ago, if you were looking for a car, your first stop may have been the right-bottom corner of the grocery store newsstand. You’d scan Car and Driver, Luxury Auto and a slew of publications offering vehicle reviews and advice. Then you would visit dealerships with little to no information about your desired make, model or payment plan.[…] Continue Reading »
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week we asked, How much do you use social networks to keep up-to-date on the presidential election? The results:
- Social networks are not a source of news for me: 35.29%
- Social networks are one of several sources of news I consult: 30.59%
- Social networks are an occasional source of news for me: 25.29%
- Social networks are my primary source of news: 5.88%
- Social networks are my only source of news: 2.94%
Social media is certainly part of the media mix for a majority of SmartBrief on Social Media readers.[…] Continue Reading »
The bill passed. The storm hit. The war is over — and you weren’t paying attention. Current events are the lifeblood of many conversations on social networks. But if you find out about a major event a day or more after it happened, it can be tempting to just let the issue slide. No one wants to be seen as out-of-touch, right?[…] Continue Reading »
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their businesses on Facebook with Buddy Media tools. What’s your plan? Download White Paper.
The South by Southwest Interactive Festival has a bit of a reputation as a coming-out party for hot new social technologies.[…] Continue Reading »
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at Irvine.
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues.
Last week’s poll question: What’s your opinion of social journalism?[…] Continue Reading »
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