Archive for NewYorkFashionWeek SmartBlogs

Andy's Answers
Andy Sernovitz

Andy’s Answers: How Target shares insider news with online influencers

By on July 20th, 2012 | 1 comment on this post

Target has an incredible fan base. In fact, it just topped 15 million Facebook fans.

The company’s challenge is supplying all of these potential talkers with great things to share. Its goal was to give the media, bloggers and customers a steady stream of fun, interesting and compelling stories about the brand.

To do it, Target launched A Bullseye View, the company’s online blog and magazine that keeps fans up to date on news and behind-the-scenes information about the brand.[…] Continue Reading »

Tags: , , , , , ,
Comment Bubble 1 comment on this post
Permalink