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By Andy Sernovitz on July 20th, 2012 | 276401 comment on this postAndy%27s+Answers%3A+How+Target+shares+insider+news+with+online+influencers2012-07-20+11%3A42%3A50Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D27640
Target has an incredible fan base. In fact, it just topped 15 million Facebook fans.
The company’s challenge is supplying all of these potential talkers with great things to share. Its goal was to give the media, bloggers and customers a steady stream of fun, interesting and compelling stories about the brand.